A pleasant surprise at the end of an already very successful year!
The ‘Remaster the Internet’ campaign – developed for LG USA by SuperHeroes New York – has been named most engaging brand content for 2016 in Adweek.
The list is made by social media analytics company Unmetric. Unmetric studies Twitter, Facebook and Instagram data to determine an engagement score for brand posts. The engagement score is a weighted measurement based on the idea that some metrics like shares and retweets have more value for brands than others such as likes and favorites. For YouTube, the company uses a different method for measuring the successfulness of a campaign. There is no engagement score, but likes and how quickly a video accumulates them are important factors. It also uses a combination of its own algorithms and human insights to determine overall engagement.
As the article also states: ‘In 2016, brands took social video storytelling to another level, not only on YouTube, but on Facebook and Instagram as well, and were rewarded for their efforts. This year really showed that there’s an appetite and attention span for longer branded content if it’s authentic and tells a story that resonates well with people, not merely as consumers but universally as humans.’
It’s awesome to see our mission and vision reflected in core results. That’s exactly what we’re all about.
Happy New Year!