What does it take to win the lottery? According to the latest EuroJackpot Campaign from SuperHeroes Amsterdam, grabbing that big prize is all about having the winning attitude.
The 360 brand campaign hits the Dutch market with digital OOH, short films, and retail placements, but it’s the commercial spot that really sets the tone. Shot in the sprawling Mojave desert, the film encourages you to stop dreaming and start doing, because life is just one big jackpot, and it’s time to cash in. Directed by Nicolas Randall with special effects by Therapy Studios and sound by Squeaky Clean, the absurdly epic commercial is loaded with stunts, fun, and of course… winning.