SuperHeroes AMS appoints Jessica Perri as Head of Strategy of its Amsterdam hideout!
Jessica specialises in uncovering a brand’s purpose and translating it into meaningful communication regardless of channel. Music platforms, TV ads, and social strategies only get better with a clear POV. Jessica’s career spans twenty years including her most recent years leading strategy at WE ARE Pi. Before that, she worked across several agencies in New York and San Francisco including Grey, Saatchi, and FCB. She has built strategies for a wide range of clients like Heineken, Lego, Oreo, TED, Vans, Booking.com and Under Armour to name a few.
Last year, Jessica spoke at SXSW in Austin, TX on “Why Good Music is Everyone’s Responsibility.” At London’s Advertising Week she talked about “How Corporations Will Save the World with Help from Indie Agencies.” She hosted a stage at The Next Web in Amsterdam as well as a panel for the Uprise Festival entitled “Propaganda & Product.” Jessica has conducted workshops at the Art Director’s Club Netherlands and for several Fortune 500 companies.
“I love that SuperHeroes wants to save the world from boring advertising. Most advertising interrupts your life with shouty messages. Here we make stuff, innovate with new technologies and create culture––it’s a refreshing approach.”