2013 has been named ‘Year of Reading Out Loud’ (Jaar van het Voorlezen) in The Netherlands. And probably because we have such powerful voices, SuperHeroes was appointed by the Stichting Lezen to develop the full campaign for it. So here’s the first result. A series of very short 15secs TV-commercials, based around ‘Reading out loud makes everything more…’. The commercials are followed by posters, banners, and a whole range of activities for the full year of 2013. Beware, there’s great stories going to be told…!