Do-it-Yourself Energy: augmented installation

Driving your hybrid batmobile on a mix of gasoline and cole-produced electricity might not exactly be best for Mother Nature. The good news is: there’s plenty of alternatives. Dutch energy company Essent invited us to also envision an alternative. So we invented Do-it-Yourself Energy.

To experience DIY Energy we built an augmented installation. With the help of large amounts of lung power, it will virtually generate all energy needed at Essent’s stand at the upcoming Carrierebeurs in the RAI Centre in Amsterdam.

Next week we’ll show you a video of the actual  installation in the RAI centre. If you can’t wait: the movies above already preview some of the graphics…

New SuperHero: Jasper Mittelmeijer

We’re doing well. Sometimes it’s just nice to say so. Especially when we can also announce to you we’ve got a great new SuperHero in our team: art director Jasper Mittelmeijer has joined us.

Coming from Amsterdam Worldwide, Jasper has been responsible for a number of great campaigns of Onitsuka Tiger, Asics, Panasonic and Opel. He also worked at MTV for quite some time.

Check some of his former work here. Welcome Jasper!


Spinawards coming up

In the Netherlands the SpinAwards is the Dutch equivalent of the Webby’s. We’ve entered three 2009 campaigns: Fireworks campaign, Lassie and BMW. Since we are SuperHeroes for the good of all, we won’t be using any of our superpowers to influence members of the jury. Honestly. Ok, maybe a little bit. But just gently.

(sorry, the case movies are in Dutch…)

Skiing Batmen

Skiing batmen

Hmm, we’re not sure if this one is good or bad to our breed of SuperHeroes. What are they gliding into by the way? Seen in Rio de Janeiro’s Sambadrome, more pics here.

Interactive Pre-Rolls – Whitepaper

Fresh news today: we initiated a large scale research project on interactive prerolls. Together with Sanoma Digital, Metrixlab and Lassie. The press release will be sent in a few minutes.

We have very interesting findings: Among other things, the whitepaper shows that interactive prerolls performed 4 times better than standard ones on brand recall + top of mind and showed 8% click rates.

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SuperHeroes is a digitally born and raised, ever-evolving international creative agency.
That’s a mouthful, better yet, we’re THE SUPER AGENCY.

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