Once we lived in a world of GIF. Those were the days.
Do-it-Yourself Energy: augmented installation
Driving your hybrid batmobile on a mix of gasoline and cole-produced electricity might not exactly be best for Mother Nature. The good news is: there’s plenty of alternatives. Dutch energy company Essent invited us to also envision an alternative. So we invented Do-it-Yourself Energy.
To experience DIY Energy we built an augmented installation. With the help of large amounts of lung power, it will virtually generate all energy needed at Essent’s stand at the upcoming Carrierebeurs in the RAI Centre in Amsterdam.
Next week we’ll show you a video of the actual installation in the RAI centre. If you can’t wait: the movies above already preview some of the graphics…
New SuperHero: Jasper Mittelmeijer
We’re doing well. Sometimes it’s just nice to say so. Especially when we can also announce to you we’ve got a great new SuperHero in our team: art director Jasper Mittelmeijer has joined us.
Coming from Amsterdam Worldwide, Jasper has been responsible for a number of great campaigns of Onitsuka Tiger, Asics, Panasonic and Opel. He also worked at MTV for quite some time.
Check some of his former work here. Welcome Jasper!
Spinawards coming up
In the Netherlands the SpinAwards is the Dutch equivalent of the Webby’s. We’ve entered three 2009 campaigns: Fireworks campaign, Lassie and BMW. Since we are SuperHeroes for the good of all, we won’t be using any of our superpowers to influence members of the jury. Honestly. Ok, maybe a little bit. But just gently.
(sorry, the case movies are in Dutch…)
Hmm, we’re not sure if this one is good or bad to our breed of SuperHeroes. What are they gliding into by the way? Seen in Rio de Janeiro’s Sambadrome, more pics here.