Real-Life Superhero of the day: RAINMAN

The awesome Swedish “t-shirt magazine” T-post is running an exciting contest, which invites readers to put on a costume and perform random acts of kindness for a chance at $1000 cash. Dubbed Rainman, Martin Schürger is a superhero with the power to prevent rain from falling on random strangers’ heads… Other entries on YouTube are filed under I AM SHINING STAR.

The very last single of DI-RECT

CD-singles are getting extinct. Hell, with Spotify out there even CD-albums are running on their last legs. To not let the burial of a once great medium go by unnoticed, SuperHeroes and EMI fabricated DI-RECTS‘ very last single intro a special entry ticket for those who bought it…

Using pattern recognition and your webcam, the single’s cover was the entry ticket to an exclusive making-off of the video clip for ‘This is who we are’. The band’s guitar master Spike explains how it works… (sorry, in dutch…).

If you haven’t bought the single (what a shame), here’s some screenshots of how it worked:


SuperHeroes wins Silver Esprix


Last night we won a Silver Esprix for our 2010 Dutch Fireworks Campaign! A great thanx to all who we’ve collaborated with in this one: Doom & Dickson, Clearly, Caviar Films, Magic Bullet and First. And not to forget of course our client, the Dutch Consumer Safety Board.

Haven’t seen the campaign yet? Here’s a short overview:

Essent: Do-it-Yourself augmented installation

As we presented in an earlier blogpost, SuperHeroes developed an augmented installation for Essent on the 2010 Career Event. We added a windmill to a car (why has nobody ever thought of that before hmmm). In the challenge people were invited to blow it from one end of the city to another, using a microphone… Blow come’on blow!

New client: Rivella

Fantastic news today! We’re very proud to announce Rivella has chosen to work with SuperHeroes. Rivella is one of those special heritage brands. It still has one of the 5 most recalled pay-offs in the Netherlands: ‘a bit strange, but nice’. The 90’s campaign still lives in the heads & minds of many people, and SuperHeroes has gotten the assignment to give it a nowadays follow-up. We’ve created a pretty special strategy… More to follow soon!

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SuperHeroes is a digitally born and raised, ever-evolving international creative agency.
That’s a mouthful, better yet, we’re THE SUPER AGENCY.

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