ADNIGHT 2018 x SuperHeroes | The Brief of All Fears


This past Friday, we opened up the doors to our ADNIGHT 2018 advertising-themed haunted house, The Brief of All Fears, and scared the daylights out of a whopping 900+ attendees!


Those who braved the basement descended through the fog, past the wall of whispers, and ducked beneath the blank stares of the angry businessmen. The (bloody) writing was on the wall, no creative would make it out alive. Fortunately, SuperHeroes was there to save the day, and all visitors had the chance to ascend to the party in Heaven for a beer and a laugh.


A big thanks to those who came by and dared to face their creative fears. We had a blast!


Check out the full photo album here.


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The Brooklyn Poster Project


SuperHeroes NY wrapped up the Brooklyn Poster Project with a short-term gallery exhibition, complete with opening party on September 13th. The project was born out of SuperHeroes love of local artistry and creative expression, coming to life as an open-call contest to celebrate the work of our talented Brooklyn residents on the back cover of the Red Hook Star-Revue for two consecutive months. After sifting through many submissions, two winners were picked while an additional thirteen were chosen to represent the diversity of submissions at the gallery exhibition.




SuperHeroes accepted submissions exclusively from Brooklyn residents, of non-licensed/non-commercial artwork, using selection criteria including originality, cultural/local point-of-view, backstory, and overall diversity. Partners for the opening event included Parlour Productions, who assisted in documenting the evening, and Asahi Beer USA, Van Brunt Stillhouse Whiskey, and the Red Hook Winery, who provided refreshments.


Turnout for the event was fantastic, with attendance including Brooklyn and wider-NYC locals as well as submitting artists. SuperHeroes NY looks forward to holding similar events in the future.




The Brief of All Fears


“The person who lies asleep will never waken fame, and his desire and all his life drift past him like a dream”


-Dante Alighieri. Year 1320


Face your fears to enter paradise.

On October 5th for one night, SuperHeroes Amsterdam unlocks their mysterious basement chamber to the public. Here we welcome creative souls who dare to step into this nightmare and face their greatest creative fears. Enter at your own risk.


Through the dark and narrow corridors of SuperHeroes Purgatory, we bring you on a path from Hell to Heaven. Glory and redemption await those who dare face the perils of the Brief of All Fears, that is, of course, if you’re able to find your way out…




October 5th, 6 PM – 11 PM



SuperHeroes Amsterdam

Keizersgracht 585, Amsterdam


This event is part of ADNIGHT 2018! For one night only, creative agencies open their doors for a night of inspiration, networking, and drinks.

See our full ADNIGHT program and get your tickets here or check out the event page on Facebook.

Seeing is better

SuperHeroes creates launch campaign Lenovo Smart Display for US markets


When it comes to emerging hot new tech, voice assistant technology is on top of any list. But, sometimes hearing an explanation just adds to the confusion. Directions, recipes, instructions… all of these are so much easier when you can just see it. In a nationwide US launch campaign, we show how the Lenovo Smart Display cuts through the chaos and confusion of daily family life, demonstrating exactly why #SeeingIsBetter.


Your daughter’s explanation of unicorn hair not cutting it? Watch a YouTube Tutorial. Husband’s lemon pie recipe getting lost in translation? Pull up a hands-free recipe. In a subtle dig at home assistants, the Lenovo Smart Display with the Google Assistant positions itself as the smarter home assistant with all the answers you’re looking for.


Targeted at millennial parents, the campaign consists of a great range of inspiring and relevant usage scenarios. The videos are directed by Good Company’s Scott Cudmore. In addition to the US launch, the campaign will be launched in a number of other markets later this year.


Watch the films here:





#SeeingIsBetter with the Lenovo Smart Display

The Lenovo Smart Display with the Google Assistant responds to your voice commands just like a Google Home, but with a brilliant 10-inch or 8-inch touchscreen to display answers. Just say “Hey Google” to pull up hands-free recipes, Youtube videos, connect to smart home devices, see the day’s agenda, video calls, and of course, Google searches.










You might block your ears when loud motorbikes are approaching, but not if they are arranged as one musical symphony. Together with renowned musician Dominic Seldis  we’ve created the world’s first motorcycle symphony to promote this year’s worldwide Distinguished Gentleman’s Ride.


Production company Next Post Amsterdam signed for the making of the film.


A striking message, told with a different sound

This captivating music video tells the story of men who deal with health issues, like prostate cancer, in a way nobody has seen or heard before.


Niek Eijsbouts, creative director of SuperHeroes: “We had the idea of a tribute by an orchestra of motorcycles and the immediate question was: how on earth can we pull this off? That’s why we asked Dominic Seldis as a conductor. This man has an unstoppable passion for music, which we needed for such an experiment.”


It was Seldis’ suggestion to use Richard Strauss’ famous symphony ‘Also Sprach Zarathustra’. This piece has elements that have a natural resemblance with the sound of all sorts of bikes. Together with sound engineer Hielke Praagman, Seldis recreated the musical arrangement, replacing traditional classical instruments with tones of various exhaust pipes. From high pitched cafe racers to rumbling choppers. The passionate motorcyclists, who volunteered with their bikes, were transformed into enthusiastic classical musicians. Proving there is music in every loud pipe.




Distinguished Gentleman’s Ride

Each year in September millions of motorcycle enthusiasts around the world dress up in their finest attire and ride out on their classic and custom bikes. The Distinguished Gentleman’s Ride raises awareness for the Movember Foundation, a fundraising organisation that focuses on men’s health issues like prostate cancer and mental health issues, such as suicide.


Rusty Gold Motorshop
Zoran Holtkamp of Rusty Gold Motorshop Amsterdam is the organizer of the Amsterdam Distinguished Gentleman’s Ride. He was the first to publish the music video last Monday.


Last year, SuperHeroes also created these crafty hand-drawn ads for Rusty Gold. The illustrations were recently selected as one of the top-200 best illustrations by Luerzer’s Archive.







This tribute wouldn’t have sounded so exquisite without the effort of all the riders in the film. Also a big thanks to:


Production agency: Next Post Amsterdam
Creative director: Niek Eijsbouts
Art-director: Babo Schokker
Music arrangement: Hielke Praagman & Dominic Seldis
Conductor: Dominic Seldis
Sound Design: Hielke Praagman
Director: Mitchell Wever
Producer: Rouslan Kabanov
2nd camera unit: Anasiou Canaris
Sound recording: Jesse Meulenbeek
Camera rental: Nick Duinmaijer
Locatie: Willem Doorman
Production rental: Locatiewerk
Coffee: SUN Coffee
And not to forget: Richard Strauss for composing ‘Also sprach Zarathustra, Op. 30’



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