If we ran the Clinton campaign


In the midst of the recent boom around Hillary Clinton’s health issues, the daily Dutch tv-show ‘De Wereld Draait Door’ asked us what we would do if we were Hillary’s campaign manager.


In no-time our Amsterdam headquarters turned into Hillary’s war room and we created a 30 second campaign commercial. It made the news and word on the street is, it even reached all the way to Clinton’s real campaign director.



Anytime Hill, anytime!


(Watch the full length tv-item in Dutch)

The X-Ray: Camiel Bulder



We are very happy to present to you our new SuperHeroes. In this blog series you get to know more details about every one of them. Let’s start with Camiel Bulder, strategist, who came over from KesselsKramer.



What are your superpowers?

“I have this rare condition my friends call Camielopedia, which sometimes causes me to blurt out random trivia about any given subject.”

What is your personal mission?

“To use data for inspiration instead of validation.”


What’s on your Spotify playlist?

“Under ‘Recently played artists’ are listed: Chassol, Hall & Oates, Frank Ocean, TLC, Charles Mingus and Fetty Wap.”


Which visual artist do you get inspired by?

“My life has never been the same since I walked into Mirosław Bałka’s installation ‘How it is’ in Tate Modern seven years ago.”

If your batmobile should be sponsored by one brand which one would it be and why?

“Sell it to the highest bidder, so probably GoldenPalace.com”


Which apps are in your iPhone’s bottom row?

“Phone, Safari, Gmail, Messages. Most frequently used apps in my first screen are Wunderlist, Instapaper, Downcast and the ING app.”


What would you ask Elon Musk when you sit next to him in the Hyperloop’s first ride?

“Did you know that a human head weighs eight pounds?”

Are you our next Dutch sidekick?



We love to put flags across the globe when it comes to joining our lunch table. At this point we work with a dozen nationalities. This includes a Norwegian design badass, a copywriter from Minnesota and a Swedish art-director. However, we need to balance out the cycling, liquorice treats and our knowledge on cheese.


That’s why we now call out to Dutch interns. Our creative department can use some Dutch skills. Copy, art, digital, ping pong. Whatever. You are a devoted creative who wants to earn its way into the creative industry.


As an intern you’ll be working on the same briefs as the rest of the team. This means you’ll be tasked with developing mind blowing ideas for our Dutch and international clients. You’ll learn to master your superpowers with the help of our senior creatives, developers, designers, strategists and creative directors.


Are you looking for a 6 month internship? Can’t wait to start at our hideout in Amsterdam? And do you know how to eat a tompouce? Then introduce yourself (and perhaps your teammate) in the best way possible at airmail@hellosuperheroes.com. Imposters will be judged too, honestly.





WANTED: PR/Comms Director



We zoeken een nieuwe PR/ Comms Director! Iemand met een aantal jaren relevante ervaring en die het tijd vindt voor vernieuwing. En dan hebben we het over echte vernieuwing. Want wij benaderen PR niet vanuit een traditioneel perspectief, maar vanuit een geintegreerde, ‘digital first’ aanpak.


Omdat we vaak geen thuis vonden bij meer traditionele PR-bureaus hebben we vorig jaar een eigen bureau gestart. GreatQuestion! heet het, en het vertrekpunt daarvan is dat iedereen een influencer is in zijn eigen sociale kring. We hebben hier een nieuw comms model omheen gebouwd dat al veel goede feedback krijgt, dus we zoeken nu iemand die ons helpt het bureau verder uit te bouwen. Een slimme PR-native, een vernieuwer, iemand die graag de branche een beetje wil opschudden en niet bang is om daarin het voortouw te nemen.




  • je krijgt een leidinggevende rol bij GreatQuestion!
  • je begeleidt de accounts en inspireert klanten
  • je zet niet alleen de strategie, maar neemt ook het voortouw in de uitvoering
  • je bent een ‘digital native’, en begrijpt hoeveel de mediawereld is verandert
  • je inspireert de externe PR van zowel GreatQuestion! als SuperHeroes.



  • 3-6 jaar ervaring in PR/Digital/Communicatie
  • ervaring in leidinggeven is een pre
  • je spreekt in het openbaar net zo makkelijk als op een feestje
  • social media savvy
  • je hebt een goede pen (ehm keyboard)
  • ervaring met lifestyle brands + consumer marketing
  • je hebt al een toonaangevend netwerk
  • je bent van oorsprong Nederlands, maar spreekt en schrijft vloeiend engels (onze voertaal is english en het SuperHeroes team kent ruim 10 nationaliteiten)

Bij GreatQuestion!


  • werk je als vaste buur samen met de creatieve teams bij SuperHeroes
  • krijg je een fulltime job (part-time bespreekbaar)
  • werk je met tal van nationaliteiten.

Over SuperHeroes en GreatQuestion!
SuperHeroes is een internationaal reclamebureau met een digitaal DNA, met vestigingen in Amsterdam en New York. Onze missie is ‘to save the world from boring advertising’. Inmiddels werkt SuperHeroes voor brands als Coca-Cola, Heineken, ING, Desperados, MTV, ASUS en Converse.


GreatQuestion! is een jaar geleden gestart als vernieuwend ‘digital first’ comms bureau. Het werkt samen met influencers, bouwt aan media relaties, zet events op, maar is ook specialist in social media en ‘peer influencing’ en ‘review recruitment’. Klanten zijn onder meer LG, ASUS, Kinki Kappers, Converse, Easywalker en BOS Iced Rooibos.


Ben je geïnteresseerd? Stuur je CV en motivatie VOOR 1 AUGUSTUS 2016 naar airmail@hellosuperheroes.com of bel 020 846 3806 en vraag naar Sanne.


Voor meer informatie:



30 million views for No Need to Rush!


We launched  the ASUS film, Low Battery vs Speed Rapper onto the internet on april 19th and it has since been heralded as ASUS’ most successful campaign. Ever. Garnering a top spot in the global viral video chart for three weeks in a row cemented the success. Here’s more insight on how the campaign started to fly.


Trans Atlantic campaigning

 The #NoNeedToRush campaign was the first to be both developed and executed together with SuperHeroes New York branch. Something we are incredibly proud of.


Screen Shot 2016-05-31 at 10.34.15

Organic start

Speed Rapper Mac Lethal himself proved a strong influencer by energizing his existing audience to assist in the first push. He posted on Facebook as well as Youtube in a staggered release to get the ball rolling with his fans. As fans do, they were relentless, in stacking up positive comments and showing the film to anyone who would watch.


Roughly 5 days after the launch the media buy kicked in. The media budget was to be divided roughly 70/30 between Facebook and YouTube. At this point, the expectations were high. Our 10 million view goal seemed ambitious on beforehand. But after 8 days we  were well over the 20 million mark. The cost per view surprised even the most optimistic among us, bottoming out at about $0.005.


Today we stand at 30 million views, half a million likes, hundreds of thousands of shares and staggering  amount of great comments: ‘never thought I’d love an ad so much’, and ‘I destroyed the replay button’. Consistently also the 38 days battery time was recalled. Message landed :-).


Screen Shot 2016-05-31 at 12.21.25



The content hub

On ASUS.com we developed a content hub to make the viewer journey more valuable. From all touchpoints, as well as from ASUS’ Facebook page, people were channelled to the content hub. On the hub a newly converted fan of Mac Lethal could enjoy more ZenFone Max content items around ‘low battery moments’, and of course find out more about the phone.


The long idea

‘No Need to Rush’ consisted of 2 main films and 3 follow up videos. Also we created a range of  additional creative content (articles) and a special activation.


For a period of 3 weeks the campaign was continously refreshed. Each piece was targeted to a refined target segment. Also we connected to the Mothers Day momentum by launching a special Mother film.


The videos are all bite sized, no more than a minute, which also made it easy for people to click and share. Haven’t seen all films yet? Here they are:

We're on a mission

SuperHeroes is a digitally born and raised, ever-evolving international creative agency.
That’s a mouthful, better yet, we’re THE SUPER AGENCY.
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