He was already a familiar sight, Vodafone’s rastafari roamer. But nobody before had ever actually danced with him. So just before the summer of 2009, we launched a campaign in which you could actually on mouse control dance with our man. The campaign promoted the Vodafone Passport and ran on a great number of websites. Also it featured on Vodafone.nl for the summer.
Beginning of this year we participated in a pitch for Crystal Clear. Great momentum to bring in our beloved female colleague Wonder Woman. We didn’t win the pitch – can you believe that – but, she made us a great impression. Thanks.
Being SuperHeroes, we have our principles you know. Working in the battle line means you need a little explosion here and there. Or at least a bit of ignition. But wouldn’t it be better if it we could unexplode stuff too?
You probably know Lily Allen’s *Fuck You* song. One of those great catchy ones that just endlessly stick to the back of your mind. You wake up to it and go to bed with it. Now for some people that might be some sort of a problem. That is exactly why we thought: let’s help these people. Like real super heroes do. Everybody should be able to listen to Lily’s song!
For record company EMI we created a viral campaign to promote Lily’s new album and song. Do you want to censor the song yourself? No problem. We called it: The Unfucker!
Welcome to the SuperHeroes blog. Yes, we blog too. We opened it partly because we hoped we would exactly be the 200 millionth blog to open. And of course that would generate enormous amounts of free publicity. Which we always like. But unfortunately, nobody has contacted us yet.
Ok, but what are we going to publish here? We haven’t totally planned it, but most importantly, it will be SuperHeroes stuff. You will get a bit of an insight into the projects we deliver, the adventures we experience and the experiments we do. Also we have a pretty good radar of the world of our fellow SuperHeroes.
So that’s just it, welcome to our blog! Hopefully you like it enough to come back every now and then.
n.b. Technorati says we blog for one or more of these reasons. We totally agree.