SuperHeroes at Adobe XL


SuperHeroes had the opportunity to be at the Adobe XL event. Organized once a year by Adobe, this is a one-day event where a whole lot (almost 4000!) of creatives gather to get inspired, share knowledge and just get together.


Highlights of the day included Roger Stighall & Daniel Ilic from North Kingdom presenting the work they did for the Swedish Armed Forces, a rather entertaining Photoshop lesson by Adobe’s Senior Creative Director, Russel Brown, an inside peek into Pixar studios by Shading Art Director Belinda van Valkenburg as well as an in depth view of Arabic Typography by Arabic Type extraordinaire Thomas Milo.


We were especially excited by Pixar’s presentation **top secret, no photos or videos allowed**, where we gained insight into the creation and development of Pixar’s well-loved animated productions such as Finding Nemo, Toy Story 3 and (my personal favorite) Ratatouille. It was impressive how much time was spent getting the details right, from getting the right colour and iridescence on Nemo to the texturing of the buildings of Paris in Ratatouille. Once again we find that the difference between something good and something amazing lies in the details. The dedication of Pixar’s teams to getting to know the subject matter the were working on impressed us greatly. For instance, the core team working on Finding Nemo had to learn how to dive so that they could observe fishes in their natural habitat.

We were especially jealous of Pixar’s studio, it really is a creative wonderland! Maybe we need to have a cereal bar too…


Hello New York

New Yorkers, get your bikes out: Django & Rogier will be visiting this week. Together with NY based Heroes Philip & Esther they will be meeting a couple of great agencies and people. Amongst them HUSH, Brooklyn Digital Foundry, Space 150, We Are Plus, Mother NY and Modernista!. And of course an early Thursday morning NY meetup at the Rebar in Dumbo… Say hi for us if you bump into them!

Rivella: Kicks & Thrills on One Button Website


Today we launched a new campaign for Rivella: Kicks & Thrills! It all started with a pretty simple insight: sitting behind your computer, you often wander off and need a hand to get back on track. Captured in the One Button Website, we created a wicked bunch of time fillers to help you freshen up.


Rivella, a soft drink originating from Switzerland, is not particularly known for its love of extreme sports or superlative stuff. Rather, it has a special eye for the smaller (and sometimes slightly peculiar) pleasures of life. So we don’t do high scores or time frames. Go on infinitely, if you like…


Together with illustrator LouLou from ShopAround, Flash artist Mark Barcinski and Magic Bullet we have so far created nine special Kicks & Thrills. We also launched the Rivella Facebook page for fans to enjoy the Kicks & Thrills together. Whooohoo!


UPDATE:

Rivella Kicks & Thrills just got a public shortlist nomination for TheFWA, it was announced Pick of the Day by Creativity and it has also been selected for Creativity’s Top 5 Most Creative Ads for November. Nice!


SuperHeroes’ newest New York hero


It took a bit of time to find one, but people: we’ve got him… A true superhero look-a-like on the SuperHeroes team! Philip Hordijk is our newest New York hero. If you’re in the US and interested in collaborating with us or eager to drop a project for our SuperHeroes team to chew on, Philip is your man. Reach him at philip@hellosuperheroes.com.

A visit to Adobe User Group: From Scandinavia with Love

Abba


SuperHeroes loves Sweden. Not only because Ämeli happens to be both Swede and SuperHero, but also because of all the good things that come from there: knäckebröd, kalles kaviar, Abba, the Swedish Bikini Team and not to mention some of the best interactive companies now happen to be Swedish.


Fantasy Interactive, B-Reel, Perfect Fools and North Kingdom were on stage at the Adobe User Group and presented some selected case studies, shared good insights and anecdotes about work environment, work ethics, different creative approaches and production ideas, as well as some sneak peaks and behind the scenes footage that hinted what is necessary to create a top notch project.

Above everything else, they all highlighted that collaboration is king and that keeping everybody motivated, on the same page and pushing on the right direction is most important to get things done properly; paying minute attention to the details and putting love in every pixel comes next; having fun and loving what you do right after that. We just agree.

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