Lassie Toverrijst (Magic Rice) celebrates its 50th anniversary. That’s one to celebrate. But where Lassie was an amazing revolution in 1959, today rice has become a commodity. A difficult category to get attention for. And why would you visit a rice brands’ website?
Aiming at young families with kids, SuperHeroes totally refreshed the website and introduced two new main attractions: the Toverkok (the magic cook) and the Toverpan (magic pan). Great entertainment and great recipies served in a steaming way. The site’s traffic has amazingly grown. Hmmm… Lekker lekker!
We the Dutch have one thing we’re really proud of during the Olympic Games: the Holland Heineken House. Whilst you can only enter showing your dutch passport, it generally is one of the most talked about off sites during the Olympics. It is where the Dutch celebrate their medals (and ok, party a little too). With the 2010 Vancouver Winter Olympics coming up, we built a website for Heineken and Randstad to recruit the crew. And what better way to do that then to show full screen video of past Holland Heineken House editions?
In this project we closely collaborated with Magic Bullet and Refhan.
He was already a familiar sight, Vodafone’s rastafari roamer. But nobody before had ever actually danced with him. So just before the summer of 2009, we launched a campaign in which you could actually on mouse control dance with our man. The campaign promoted the Vodafone Passport and ran on a great number of websites. Also it featured on Vodafone.nl for the summer.
Beginning of this year we participated in a pitch for Crystal Clear. Great momentum to bring in our beloved female colleague Wonder Woman. We didn’t win the pitch – can you believe that – but, she made us a great impression. Thanks.