Fresh news today: we initiated a large scale research project on interactive prerolls. Together with Sanoma Digital, Metrixlab and Lassie. The press release will be sent in a few minutes.
We have very interesting findings: Among other things, the whitepaper shows that interactive prerolls performed 4 times better than standard ones on brand recall + top of mind and showed 8% click rates.
We’re very happy to announce SuperHeroes has landed a new client: Carbonell. Our Spanish Lucky Ham sure did its job… Carbonell is one of Spain’s most iconic brands. Did you know Carbonell’s “Gitana” girl on the label on the bottles of olive oil has been there since the early 1900’s? Pretty amazing. We don’t know how many brands can say so too (do you know?)
Anyway, we’re going to work on a brand new international digital brand presence. Launching countries will include Germany, Great Britain, Belgium and of course the Netherlands. As a prologue we are now already working on an activation for the dutch Huishoudbeurs. To be continued…
ADDED MESSAGE – february 19, 2010: We’ve opened the first version of a new Carbonell world. Produced in little more than two weeks… Check www.carbonell.nl for HOLA Mathijs!
In the USA the SODA (Society of Digital Agencies) has freshly produced an interesting digital outlook on 2010. ‘Yet among the worst headlines of 2009, digital has continued to revolutionize and prosper’: chairman Richard Lent says. What will 2010 bring? We SuperHeroes predict digital futures too. But those 70 pages of digital prophecy on Scribd do come in handy.
Did you ever call a website? Or more precise, a phone in a web shop for mobile phones? Probably not. But now is your chance. Today we launch a brand new campaign for Vodafone. Its name: Lucky Calls!
Vodafone Lucky Calls is a pretty special campaign. To promote the new online shop on Vodafone.nl we hired Vodafone shop assistant Anouk to help us out. Our basic idea: experience your phone before you virtually buy it. And to really experience the shop Anouk also added a bit of flavor – she is the one who is ultimately creative in picking up the phone in time. For each of the eight phones…
How does it work? Each of the phones in the shop has a phone number underneath. Call this number and put in the special code. Once you do this, you are one-on-one connected to the website. With Anouk on the phone, you are asked to answer a simple question. Give the right answer, and you might win the phone you’re calling. Pretty neat.
Making sure the phone rings for you only required quite a bit of tech. Also syncing the video to your phone was a bit of a challenge. We managed to give it at least a Skype feel or better: in sync is almost impossible, but we’re almost there. The IVR-system is managing the calls and video, and can do that in lots of concurrent streams too.