CD-singles are getting extinct. Hell, with Spotify out there even CD-albums are running on their last legs. To not let the burial of a once great medium go by unnoticed, SuperHeroes and EMI fabricated DI-RECTS‘ very last single intro a special entry ticket for those who bought it…
Using pattern recognition and your webcam, the single’s cover was the entry ticket to an exclusive making-off of the video clip for ‘This is who we are’. The band’s guitar master Spike explains how it works… (sorry, in dutch…).
If you haven’t bought the single (what a shame), here’s some screenshots of how it worked:
Last night we won a Silver Esprix for our 2010 Dutch Fireworks Campaign! A great thanx to all who we’ve collaborated with in this one: Doom & Dickson, Clearly, Caviar Films, Magic Bullet and First. And not to forget of course our client, the Dutch Consumer Safety Board.
Haven’t seen the campaign yet? Here’s a short overview:
As we presented in an earlier blogpost, SuperHeroes developed an augmented installation for Essent on the 2010 Career Event. We added a windmill to a car (why has nobody ever thought of that before hmmm). In the challenge people were invited to blow it from one end of the city to another, using a microphone… Blow come’on blow!
Fantastic news today! We’re very proud to announce Rivella has chosen to work with SuperHeroes. Rivella is one of those special heritage brands. It still has one of the 5 most recalled pay-offs in the Netherlands: ‘a bit strange, but nice’. The 90’s campaign still lives in the heads & minds of many people, and SuperHeroes has gotten the assignment to give it a nowadays follow-up. We’ve created a pretty special strategy… More to follow soon!
Banner blindness is common these days. But no way all bannering goes by unnoticed. Ashley Ringrose, co-founder of Soap Creative and curator of Bannerblog, has a few ideas of what makes a great online display ad. As simple as it sounds, you need to understand interactivity. Some great examples lead the way…