The very last single of DI-RECT


CD-singles are getting extinct. Hell, with Spotify out there even CD-albums are running on their last legs. To not let the burial of a once great medium go by unnoticed, SuperHeroes and EMI fabricated DI-RECTS‘ very last single intro a special entry ticket for those who bought it…


Using pattern recognition and your webcam, the single’s cover was the entry ticket to an exclusive making-off of the video clip for ‘This is who we are’. The band’s guitar master Spike explains how it works… (sorry, in dutch…).


If you haven’t bought the single (what a shame), here’s some screenshots of how it worked:


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SuperHeroes wins Silver Esprix

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Last night we won a Silver Esprix for our 2010 Dutch Fireworks Campaign! A great thanx to all who we’ve collaborated with in this one: Doom & Dickson, Clearly, Caviar Films, Magic Bullet and First. And not to forget of course our client, the Dutch Consumer Safety Board.



Haven’t seen the campaign yet? Here’s a short overview:

Essent: Do-it-Yourself augmented installation


As we presented in an earlier blogpost, SuperHeroes developed an augmented installation for Essent on the 2010 Career Event. We added a windmill to a car (why has nobody ever thought of that before hmmm). In the challenge people were invited to blow it from one end of the city to another, using a microphone… Blow come’on blow!



New client: Rivella

Fantastic news today! We’re very proud to announce Rivella has chosen to work with SuperHeroes. Rivella is one of those special heritage brands. It still has one of the 5 most recalled pay-offs in the Netherlands: ‘a bit strange, but nice’. The 90’s campaign still lives in the heads & minds of many people, and SuperHeroes has gotten the assignment to give it a nowadays follow-up. We’ve created a pretty special strategy… More to follow soon!

The World’s Best Bannerads

Banner blindness is common these days. But no way all bannering goes by unnoticed. Ashley Ringrose, co-founder of Soap Creative and curator of Bannerblog, has a few ideas of what makes a great online display ad. As simple as it sounds, you need to understand interactivity. Some great examples lead the way…

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SuperHeroes is a digitally born and raised, ever-evolving international creative agency.
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