The New World of Lassie

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Dutch heritage rice brand Lassie is undergoing major changes. And at SuperHeroes we are happy to collaborate intensively in this change process. Packaging and logo design have been altered by Proud Design. Also involved in the change process are Doom & Dickson and Fronteer Strategy.

The new Lassie.nl is a first result of the sessions. We built the world of Lassie, which is still pretty closed but will open up soon. Explore it and among others, you’ll find lots of great new recipes.

More to follow soon!

Real-Life Superhero of the day: RAINMAN




The awesome Swedish “t-shirt magazine” T-post is running an exciting contest, which invites readers to put on a costume and perform random acts of kindness for a chance at $1000 cash. Dubbed Rainman, Martin Schürger is a superhero with the power to prevent rain from falling on random strangers’ heads… Other entries on YouTube are filed under I AM SHINING STAR.

The very last single of DI-RECT


CD-singles are getting extinct. Hell, with Spotify out there even CD-albums are running on their last legs. To not let the burial of a once great medium go by unnoticed, SuperHeroes and EMI fabricated DI-RECTS‘ very last single intro a special entry ticket for those who bought it…


Using pattern recognition and your webcam, the single’s cover was the entry ticket to an exclusive making-off of the video clip for ‘This is who we are’. The band’s guitar master Spike explains how it works… (sorry, in dutch…).


If you haven’t bought the single (what a shame), here’s some screenshots of how it worked:


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SuperHeroes wins Silver Esprix

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Last night we won a Silver Esprix for our 2010 Dutch Fireworks Campaign! A great thanx to all who we’ve collaborated with in this one: Doom & Dickson, Clearly, Caviar Films, Magic Bullet and First. And not to forget of course our client, the Dutch Consumer Safety Board.



Haven’t seen the campaign yet? Here’s a short overview:

Essent: Do-it-Yourself augmented installation


As we presented in an earlier blogpost, SuperHeroes developed an augmented installation for Essent on the 2010 Career Event. We added a windmill to a car (why has nobody ever thought of that before hmmm). In the challenge people were invited to blow it from one end of the city to another, using a microphone… Blow come’on blow!



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