Online video advertising is something we are really excited about. We believe in the power of video ads and also believe that what’s being produced right now – guillotined commercials, cruelly cut down from 30 secs to 15 secs – does not use the full power of the Internet. Why not add interaction?Why not engage the viewer in your storyline? There’s much to explore and still much to gain. And so much to learn too…
For Lassie we have created 4 different Pre Rolls: a standard one, an interactive overlay, an interactive in-video plus a split screen version. In a large scale research effort Metrixlab and Ilse Media are now testing the creatives. The results will be widely publicized. We’ll keep you informed, but in the meantime, you can check the pre-rolls here and here.
UPDATE NEWS ALERT: ladies and gentlemen, we found him!
How small does this world get? Or bizarre? On Friday the 20th SuperHeroes Django, Alvaro and Rogier went to Madrid for some business. Crossing Plaza Mayor, we thought hey, haven’t we seen this guy before? Back in Amsterdam we checked the photo and well, it’s unbelievably him!
Hate traffic jams? Busy trains? Noisy or smelly colleagues? Then you should surely consider working from home. But why is not everyone too happy about that idea? SuperHeroes created a small campaign on this theme for Vodafone. We centered three short films around Jurjen, an office worker filled with prejudice. Are you sure Jurjen?
The films were made in collaboration with Blue Mango and weblog www.925.nl