Rivella: Kicks & Thrills on One Button Website
Today we launched a new campaign for Rivella: Kicks & Thrills! It all started with a pretty simple insight: sitting behind your computer, you often wander off and need a hand to get back on track. Captured in the One Button Website, we created a wicked bunch of time fillers to help you freshen up.
Rivella, a soft drink originating from Switzerland, is not particularly known for its love of extreme sports or superlative stuff. Rather, it has a special eye for the smaller (and sometimes slightly peculiar) pleasures of life. So we don’t do high scores or time frames. Go on infinitely, if you like…
Together with illustrator LouLou from ShopAround, Flash artist Mark Barcinski and Magic Bullet we have so far created nine special Kicks & Thrills. We also launched the Rivella Facebook page for fans to enjoy the Kicks & Thrills together. Whooohoo!
Rivella Kicks & Thrills just got a public shortlist nomination for TheFWA, it was announced Pick of the Day by Creativity and it has also been selected for Creativity’s Top 5 Most Creative Ads for November. Nice!
SuperHeroes’ newest New York hero
It took a bit of time to find one, but people: we’ve got him… A true superhero look-a-like on the SuperHeroes team! Philip Hordijk is our newest New York hero. If you’re in the US and interested in collaborating with us or eager to drop a project for our SuperHeroes team to chew on, Philip is your man. Reach him at firstname.lastname@example.org.
A visit to Adobe User Group: From Scandinavia with Love
SuperHeroes loves Sweden. Not only because Ämeli happens to be both Swede and SuperHero, but also because of all the good things that come from there: knäckebröd, kalles kaviar, Abba, the Swedish Bikini Team… and not to mention some of the best interactive companies now happen to be Swedish.
Fantasy Interactive, B-Reel, Perfect Fools and North Kingdom were on stage at the Adobe User Group and presented some selected case studies, shared good insights and anecdotes about work environment, work ethics, different creative approaches and production ideas, as well as some sneak peaks and behind the scenes footage that hinted what is necessary to create a top notch project.
Above everything else, they all highlighted that collaboration is king and that keeping everybody motivated, on the same page and pushing on the right direction is most important to get things done properly; paying minute attention to the details and putting love in every pixel comes next; having fun and loving what you do right after that. We just agree.
SEAT: 24hrs Ibiza with Armin
The album release of the worlds’ best DJ Armin van Buren in Ibiza. Two planes. But only one is departing… The interactive video 24uurIbiza.nl has a pretty exciting day at stake. 24hrs in Ibiza with Armin, all beats included. SuperHeroes created the 9 minute interactive video (as long as you make the right choices…) to select potential winners. We produced in a record time of 7 weeks, in close collaboration with Kumpany, L.A.D.A and Magic Bullet. Your task? To make sure Armin get’s his act together on the day of his release party…
UPDATE: we’ve put together a short case movie
Bikes can change lives: WIKI-Bike
At SuperHeroes we support the African Bicycle Network, which is helping people in developing countries to obtain a bike. And in these countries, bikes can really make a difference.
To spark creativity on the subject, we’ve concepted a special design contest. At wiki-bike.com, students, designers and others are invited to share their ideas on bicycle designs with the rest of the world. Inspiration for bikes that make a difference for reasons of health, poverty alleviation, environment etcetera.
Five winning contributions will be awarded with a design team who will develop the design ideas into prototypes. A professional jury will decide on the winning concept. Inspired yourself? Here’s a short video explaining how to join the contest: