Seeing is better

SuperHeroes creates launch campaign Lenovo Smart Display for US markets


When it comes to emerging hot new tech, voice assistant technology is on top of any list. But, sometimes hearing an explanation just adds to the confusion. Directions, recipes, instructions… all of these are so much easier when you can just see it. In a nationwide US launch campaign, we show how the Lenovo Smart Display cuts through the chaos and confusion of daily family life, demonstrating exactly why #SeeingIsBetter.


Your daughter’s explanation of unicorn hair not cutting it? Watch a YouTube Tutorial. Husband’s lemon pie recipe getting lost in translation? Pull up a hands-free recipe. In a subtle dig at home assistants, the Lenovo Smart Display with the Google Assistant positions itself as the smarter home assistant with all the answers you’re looking for.


Targeted at millennial parents, the campaign consists of a great range of inspiring and relevant usage scenarios. The videos are directed by Good Company’s Scott Cudmore. In addition to the US launch, the campaign will be launched in a number of other markets later this year.


Watch the films here:





#SeeingIsBetter with the Lenovo Smart Display

The Lenovo Smart Display with the Google Assistant responds to your voice commands just like a Google Home, but with a brilliant 10-inch or 8-inch touchscreen to display answers. Just say “Hey Google” to pull up hands-free recipes, Youtube videos, connect to smart home devices, see the day’s agenda, video calls, and of course, Google searches.










You might block your ears when loud motorbikes are approaching, but not if they are arranged as one musical symphony. Together with renowned musician Dominic Seldis  we’ve created the world’s first motorcycle symphony to promote this year’s worldwide Distinguished Gentleman’s Ride.


Production company Next Post Amsterdam signed for the making of the film.


A striking message, told with a different sound

This captivating music video tells the story of men who deal with health issues, like prostate cancer, in a way nobody has seen or heard before.


Niek Eijsbouts, creative director of SuperHeroes: “We had the idea of a tribute by an orchestra of motorcycles and the immediate question was: how on earth can we pull this off? That’s why we asked Dominic Seldis as a conductor. This man has an unstoppable passion for music, which we needed for such an experiment.”


It was Seldis’ suggestion to use Richard Strauss’ famous symphony ‘Also Sprach Zarathustra’. This piece has elements that have a natural resemblance with the sound of all sorts of bikes. Together with sound engineer Hielke Praagman, Seldis recreated the musical arrangement, replacing traditional classical instruments with tones of various exhaust pipes. From high pitched cafe racers to rumbling choppers. The passionate motorcyclists, who volunteered with their bikes, were transformed into enthusiastic classical musicians. Proving there is music in every loud pipe.




Distinguished Gentleman’s Ride

Each year in September millions of motorcycle enthusiasts around the world dress up in their finest attire and ride out on their classic and custom bikes. The Distinguished Gentleman’s Ride raises awareness for the Movember Foundation, a fundraising organisation that focuses on men’s health issues like prostate cancer and mental health issues, such as suicide.


Rusty Gold Motorshop
Zoran Holtkamp of Rusty Gold Motorshop Amsterdam is the organizer of the Amsterdam Distinguished Gentleman’s Ride. He was the first to publish the music video last Monday.


Last year, SuperHeroes also created these crafty hand-drawn ads for Rusty Gold. The illustrations were recently selected as one of the top-200 best illustrations by Luerzer’s Archive.







This tribute wouldn’t have sounded so exquisite without the effort of all the riders in the film. Also a big thanks to:


Production agency: Next Post Amsterdam
Creative director: Niek Eijsbouts
Art-director: Babo Schokker
Music arrangement: Hielke Praagman & Dominic Seldis
Conductor: Dominic Seldis
Sound Design: Hielke Praagman
Director: Mitchell Wever
Producer: Rouslan Kabanov
2nd camera unit: Anasiou Canaris
Sound recording: Jesse Meulenbeek
Camera rental: Nick Duinmaijer
Locatie: Willem Doorman
Production rental: Locatiewerk
Coffee: SUN Coffee
And not to forget: Richard Strauss for composing ‘Also sprach Zarathustra, Op. 30’



MTV scores this summer

Have you already seen MTV NL’s new show ‘Scoor de Zomer Door’?


In this brand-new Ex On the Beach: Double Dutch spin-off reality show, matchmakers (and real-life heartbreakers) Jorden and Channah take on the challenge of finding three dates or ‘hook-ups’ for contestants on the show. They’ll prowl the sandy beaches with partygoers around Europe looking for the perfect match. But will they be successful in their quest? Will the contestants get a slice of the pie or get pied off? You can find out every Sunday night on a TV screen near you…


The SuperHeroes crew shot the campaign for this sexy new show.





SuperHeroes AMS names Jessica Perri as Head of Strategy



SuperHeroes AMS appoints Jessica Perri as Head of Strategy of its Amsterdam hideout!


Jessica specialises in uncovering a brand’s purpose and translating it into meaningful communication regardless of channel. Music platforms, TV ads, and social strategies only get better with a clear POV. Jessica’s career spans twenty years including her most recent years leading strategy at WE ARE Pi. Before that, she worked across several agencies in New York and San Francisco including Grey, Saatchi, and FCB. She has built strategies for a wide range of clients like Heineken, Lego, Oreo, TED, Vans, and Under Armour to name a few.


Last year, Jessica spoke at SXSW in Austin, TX on “Why Good Music is Everyone’s Responsibility.” At London’s Advertising Week she talked about “How Corporations Will Save the World with Help from Indie Agencies.” She hosted a stage at The Next Web in Amsterdam as well as a panel for the Uprise Festival entitled “Propaganda & Product.” Jessica has conducted workshops at the Art Director’s Club Netherlands and for several Fortune 500 companies.


“I love that SuperHeroes wants to save the world from boring advertising. Most advertising interrupts your life with shouty messages. Here we make stuff, innovate with new technologies and create culture––it’s a refreshing approach.”





At SuperHeroes we’re on a mission: to save the world from boring advertising.

And as our mission gets more traction throughout the world, we need more help.

SuperHeroes is an international, digitally native creative agency. We’ve got an awesome team of about 40 heroes – who span 12 nationalities – and an amazing international roster of clients (like Dubai Tourism, Asahi, Canon USA, Converse, MTV, ASUS, ING, Coca-Cola and more).


As an independent boutique agency, our creative business approach and innovative set of weapons are attracting a lot of attention. We have offices in New York, Amsterdam and are planning to open in Singapore soon. And most of all, we’ve got no shortage of ambition and entrepreneurship and let creativity be leading in everything we do.


We’re looking for a ‘Super Sidekick’ to start as soon as possible. This is a paid, full-time internship opportunity at our Brooklyn, New York office. You’ll jump right into the mix, functioning as a full-fledged member of staff. So if you envision a future for yourself in Account Management, Strategy, or Production in an agency setting, look no further!


*Ideal candidates are current or soon-to-be NYC residents: for this position SuperHeroes New York will not provide relocation services or assistance in obtaining work visas.



  • Participate in client meetings, own responsibilities to live projects, and have client-facing involvement on select projects.
  • Handle various internal tasks related to agency operations and administration.
  • Contribute to office culture, activities, and bonding.

Desired skills

  • Eagerness to learn and contribute
  • A passion for the pace and flexibility that comes with an entrepreneurial environment
  • Capacity to think holistically about problems
  • Strong written and verbal communication skills
  • A sociable and inspiring personality – people are genuinely happy to see and work with you
  • Fluent in English
  • Being a social media guru is a great plus
  • Being great with programs like Keynote, PP, and Excel is also a great plus

What we offer

  • A full-time internship (beginning August or September, duration negotiable)
  • You will uncover your inner SuperHero (isn’t that just awesome?)
  • You will work in our US hideout, in the heart of Williamsburg, Brooklyn
  • You’ll receive mentorship and support from our senior staff and get a unique view of the ins-and-outs of running an agency.


Please send your resume and cover letter to Beth Irvin at and we’ll be in touch!

We're on a mission

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