Lassie Toverrijst (Magic Rice) celebrates its 50th anniversary. That’s one to celebrate. But where Lassie was an amazing revolution in 1959, today rice has become a commodity. A difficult category to get attention for. And why would you visit a rice brands’ website?
Aiming at young families with kids, SuperHeroes totally refreshed the website and introduced two new main attractions: the Toverkok (the magic cook) and the Toverpan (magic pan). Great entertainment and great recipies served in a steaming way. The site’s traffic has amazingly grown. Hmmm… Lekker lekker!