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SuperHeroes New York, Canon USA create launch film for world’s first AI bounce technology

What do trampolines and photographers have in common? They both love a good bounce.

When it comes to photography, the perfect bounce flash helps give that big-time professional studio look when shooting indoors. However, it’s a technical skill that’s tough to pull off, and just like bouncing on a trampoline, if you aren’t doing it right…it shows.

 

Bounce like a pro

Bouncing just got easier thanks to the Canon Speedlite 470EX-AI, which features the world’s first Auto Intelligent (AI) Bounce technology, allowing even a novice photographer to bounce like a pro. To help Canon USA introduce the very technical product to their target of mid-level photographers, SuperHeroes New York was tapped in helping create a playful launch film.

 

 

Directed by Pete Marquis, the film tickles your funny bone. Featuring Carly Ann Filbin and Sarah Smallwood Parsons, two rising stars from New York’s Upright Citizens Brigade, the spot uses physical comedy and a bit of misdirection to get to the bottom of this whole bouncing thing.

Behind the scenes with Eurojackpot

What does it take to win the lottery? Forget superstitions or lucky numbers, according to our latest Eurojackpot campaign, grabbing that big prize is all about having the winning attitude. Kicking off the 360 brand campaign is the delightfully epic film that encourages you to stop dreaming and start doing, because life is just one big jackpot, and it’s time to cash in. Directed by Nicolas Randall with special effects by Therapy Studios and sound by Squeaky Clean, the absurdly epic commercial is loaded with stunts, fun, and of course… winning.

 

Maker:0x4c,Date:2017-10-13,Ver:4,Lens:Kan03,Act:Lar01,E-Y

 

Shot in the sprawling Mojave desert, just up the road from the famous “Kill Bill church”, the sunrise to sunset shoot was not without its challenges, and not just the lousy WiFi, or lack of facilities.

 

Maker:0x4c,Date:2017-10-13,Ver:4,Lens:Kan03,Act:Lar01,E-Y

Maker:0x4c,Date:2017-10-13,Ver:4,Lens:Kan03,Act:Lar01,E-Y

 

The biggest ‘oh shit’ moment came after motorcycle broke down right before the big ramp stunt.  Believe it or not, the motorcycle didn’t have a driveshaft when it hit the ramp… 

 

Maker:0x4c,Date:2017-10-13,Ver:4,Lens:Kan03,Act:Lar01,E-Y

Big props to the crew and the combined SuperHeroes AMS/NY team who were able to help bring the film to life on such a tight timeline!

Stop dreaming, start doing

What does it take to win the lottery? According to the latest EuroJackpot Campaign from SuperHeroes Amsterdam, grabbing that big prize is all about having the winning attitude.

 

The 360 brand campaign hits the Dutch market with digital OOH, short films, and retail placements, but it’s the commercial spot that really sets the tone. Shot in the sprawling Mojave desert, the film encourages you to stop dreaming and start doing, because life is just one big jackpot, and it’s time to cash in. Directed by Nicolas Randall with special effects by Therapy Studios and sound by Squeaky Clean, the absurdly epic commercial is loaded with stunts, fun, and of course… winning.

 

CREATIVES WANTED

quiz_superheroes

 

Venus and Serena. Or just Venus. Or Roger. SuperHeroes Amsterdam is looking for new creatives. Team or solo.

 

The couches in our brand new hideout on the Keizersgracht are desperately waiting to feel some fresh butt. Will it be yours and the one of your teammate?

 

For campaigns for our clients like Eurojackpot, MTV, Converse, and Giant we are looking for creatives or a creative team. Dutch, American or Gibraltarians. Whatever works, as long as we’re jealous of your cutting-edge portfolio.

 

We are looking for a boy, girl, yeti or magician duo

  • with ideally 4 years of experience.
  • who likes to join us on our mission to save the world from boring advertising
  • who eats insights for breakfast and writes his own fortune cookies for dinner
  • who has once wore pajamas to work just to find out it what it was like.

 

What you’ll get in return:

  • A full-time job that gives you a chance to work on global and national campaigns
  • You’ll be surrounded by an international team of creatives, strategists, developers, motion graphic designers and client managers
  • You will become a Superhero (isn’t that just awesome?)
  • You will work in our hideout at the most royal one of all Amsterdam canals.
  • You’ll even get a decent salary.

 

Interested?
Please send your portfolio and motivation to airmail@hellosuperheroes.com before the end of June ‘18, or contact Django @ 31 (0)20 846 38 06.

 

Let’s fly!

We Teamed up with Canon USA for Missing Kids campaign

Being a parent is tough, but being a parent of a missing child is unthinkable. To help raise awareness for the over 400,000 kids that go missing in the US every year, we teamed up with Canon USA and created a campaign for the National Center for Missing and Exploited Children.  

 

shny_canon_ncmec_pr_3

 

#ParentProbs #BathTime #ProudDad

The story of parenthood is being told by proud moms and dads across social media every day. From the joyful to the challenging, every moment is documented and neatly summed up with a hashtag. But there’s an important story that isn’t yet being told, one that happens when parents #LookedAway just for a #SplitSecond. The story of a missing child.

 

The Hardest Job in the World

The centerpiece of the campaign is an emotional film depicting the overwhelming joy of parenting, as well as the fear and grief a parent feels when a child goes missing. With the use of recognizable hashtags paired with family footage, a familiar story quickly turns into a parent’s worst nightmare.

 

We're on a mission

SuperHeroes is a digitally born and raised, ever-evolving international creative agency.
That’s a mouthful, better yet, we’re THE SUPER AGENCY.

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