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Customs x Coffee = Rusty Gold



At SuperHeroes we love motorbikes. We also love the enthusiasts who set up a bike shop and serve coffee, creating a cool hang-out like Rusty Gold Motorshop.


Together with San Diego-based illustrator Carter Asmann we’ve created this ad series for Rusty Gold, a local motor shop annex coffee bar in Amsterdam. Asmann only used coffee rings and a pencil to draw Rusty Gold Motorshop’s very own Yamaha XS650, a beautifully worn custom-built flat track racer. Next to this, he also used a BMW R100 and Easy Rider’s “Captain America” bike for the campaign.


The advertisement series is published in European motorcycle magazines such as Sideburn. The limited edition prints are up for sale in Rusty Gold Motorshop and via




Zoran Holtkamp, impassioned owner of Rusty Gold (and the XS650) is now selling Carter’s prints in his shop. Holtkamp: “It’s amazing to see the detail he puts in the drawings. And I love the idea of using the coffee rings. It’s so strong. Like our espresso shots.”



Original Rusty Gold Yamaha XS650 advertisement



carter-asmann-6-photo-by-carter-asmannWork in progress of Rusty Gold’s Yamaha XS 650 flat track racer.




Original HD Hydra Glide “Captain America” advertisement for Rusty Gold Motorshop




Original BMW R100 café racer advertisement for Rusty Gold Motorshop


Adnight ’17: “Segway Grand Prix”



Last Friday we were part of Adnight 2017 with a Segway Grand Prix. Together with friends, fans and clients we rolled out an amazing evening of hairpin turns and photo finishes. A big thanks to those who dropped by & dared to race. We had a blast.


A special shout out to our lovely sponsors at Segway, Bos Ice Tea, Grazia and Gin Mayo, who made this night possible.







Check out the Adnight photo album here

Klaas keeps it short



For Dutch energy provider we’ve introduced Klaas. A man of few words, who keeps it short and simple. Just like your Tinder settings. We introduced a digitally native approach to radio and TV, with 10 short films, even shorter 6 second bumpers and plenty of irreverence.





Want to see more of Klaas? Check our Vimeo!

New Client: Giant

Ever wanted to know what it takes to be a champion?


Giant and SuperHeroes teamed up, in collaboration with Dutch professional cyclist Team Sunweb, to launch the new global Ride Like Champions-campaign.


The campaign tells the story of how Tom won the 2017 Giro d’Italia by an impressive 31 seconds. Our content series, driving to Giant’s digital hub and social media channels, brought to life the details that created a champion.


Could you ride like a champion?


WANTED: Super Account/ Project Manager (native Dutch!)

meetingAt SuperHeroes we’re on a mission: to save the world from boring advertising.
And as our mission gets more traction throughout the world, we need more help.


SuperHeroes is an international, digitally native creative agency. We’ve got an awesome team of about 40 heroes – who span something like 12 nationalities – and an amazing international roster of clients (like Converse, MTV, Nike, Heineken, ASUS, ING and Coca Cola).


As an independent boutique agency our creative business approach and innovative set of weapons is attracting a lot of attention. We’ve opened up an office in New York and are closely looking at Asia as well. We’ve got no shortage of ambition and entrepreneurship and let creativity be leading in everything we do.
We are looking for a ‘Super Account/Project Manager’: someone to foster client relationships, assess client business opportunities and to manage projects from start to launch as a true hero. This position is for our Amsterdam office.


You have on-going communication with a number of selected clients to oversee running projects. You make sure our service levels are top-notch and keep teams on client and hero side motivated and happy.


•    Manage the client relationship, gain trust and happiness
•    Make sure that projects are on time, within budget and to international quality standards
•    Build the business, both on clients side and agency side


Professional skills
•    Min of 3+ years of experience in account/ project management at an ad agency somewhere in the world (digital and traditional projects)
•    Very strong written and verbal communication skills (native Dutch (speak, read and write), good in English)
•    Service oriented, hands-on and a good understanding of business and commercial issues
•    Organized, structured and extremely accurate
•    A sociable and inspiring personality – people are genuinely happy to see you.
•    Able to work independently and balance multiple tasks
•    Love for innovation and non-traditional advertising


What we offer
•    You will get a fulltime job
•    You will become a Super Hero (isn’t that just awesome?)
•    You will work in one of the 30 most coolest offices in the world, in our hideout in the heart of Amsterdam
•    You’ll even get a decent salary.


Please send your cv and motivation to before October 27th, or if you have any questions contact Django @ 31 (0)20 846 38 06. Let’s fly!


Note: Applications for this position should be in Dutch. Applications in the English language will not be selected.

We're on a mission

SuperHeroes is a digitally born and raised, ever-evolving international creative agency.
That’s a mouthful, better yet, we’re THE SUPER AGENCY.

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