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You might block your ears when loud motorbikes are approaching, but not if they are arranged as one musical symphony. Together with renowned musician Dominic Seldis  we’ve created the world’s first motorcycle symphony to promote this year’s worldwide Distinguished Gentleman’s Ride.


Production company Next Post Amsterdam signed for the making of the film.


A striking message, told with a different sound

This captivating music video tells the story of men who deal with health issues, like prostate cancer, in a way nobody has seen or heard before.


Niek Eijsbouts, creative director of SuperHeroes: “We had the idea of a tribute by an orchestra of motorcycles and the immediate question was: how on earth can we pull this off? That’s why we asked Dominic Seldis as a conductor. This man has an unstoppable passion for music, which we needed for such an experiment.”


It was Seldis’ suggestion to use Richard Strauss’ famous symphony ‘Also Sprach Zarathustra’. This piece has elements that have a natural resemblance with the sound of all sorts of bikes. Together with sound engineer Hielke Praagman, Seldis recreated the musical arrangement, replacing traditional classical instruments with tones of various exhaust pipes. From high pitched cafe racers to rumbling choppers. The passionate motorcyclists, who volunteered with their bikes, were transformed into enthusiastic classical musicians. Proving there is music in every loud pipe.




Distinguished Gentleman’s Ride

Each year in September millions of motorcycle enthusiasts around the world dress up in their finest attire and ride out on their classic and custom bikes. The Distinguished Gentleman’s Ride raises awareness for the Movember Foundation, a fundraising organisation that focuses on men’s health issues like prostate cancer and mental health issues, such as suicide.


Rusty Gold Motorshop
Zoran Holtkamp of Rusty Gold Motorshop Amsterdam is the organizer of the Amsterdam Distinguished Gentleman’s Ride. He was the first to publish the music video last Monday.


Last year, SuperHeroes also created these crafty hand-drawn ads for Rusty Gold. The illustrations were recently selected as one of the top-200 best illustrations by Luerzer’s Archive.







This tribute wouldn’t have sounded so exquisite without the effort of all the riders in the film. Also a big thanks to:


Production agency: Next Post Amsterdam
Creative director: Niek Eijsbouts
Art-director: Babo Schokker
Music arrangement: Hielke Praagman & Dominic Seldis
Conductor: Dominic Seldis
Sound Design: Hielke Praagman
Director: Mitchell Wever
Producer: Rouslan Kabanov
2nd camera unit: Anasiou Canaris
Sound recording: Jesse Meulenbeek
Camera rental: Nick Duinmaijer
Locatie: Willem Doorman
Production rental: Locatiewerk
Coffee: SUN Coffee
And not to forget: Richard Strauss for composing ‘Also sprach Zarathustra, Op. 30’



MTV scores this summer

Have you already seen MTV NL’s new show ‘Scoor de Zomer Door’?


In this brand-new Ex On the Beach: Double Dutch spin-off reality show, matchmakers (and real-life heartbreakers) Jorden and Channah take on the challenge of finding three dates or ‘hook-ups’ for contestants on the show. They’ll prowl the sandy beaches with partygoers around Europe looking for the perfect match. But will they be successful in their quest? Will the contestants get a slice of the pie or get pied off? You can find out every Sunday night on a TV screen near you…


The SuperHeroes crew shot the campaign for this sexy new show.





SuperHeroes AMS names Jessica Perri as Head of Strategy



SuperHeroes AMS appoints Jessica Perri as Head of Strategy of its Amsterdam hideout!


Jessica specialises in uncovering a brand’s purpose and translating it into meaningful communication regardless of channel. Music platforms, TV ads, and social strategies only get better with a clear POV. Jessica’s career spans twenty years including her most recent years leading strategy at WE ARE Pi. Before that, she worked across several agencies in New York and San Francisco including Grey, Saatchi, and FCB. She has built strategies for a wide range of clients like Heineken, Lego, Oreo, TED, Vans, and Under Armour to name a few.


Last year, Jessica spoke at SXSW in Austin, TX on “Why Good Music is Everyone’s Responsibility.” At London’s Advertising Week she talked about “How Corporations Will Save the World with Help from Indie Agencies.” She hosted a stage at The Next Web in Amsterdam as well as a panel for the Uprise Festival entitled “Propaganda & Product.” Jessica has conducted workshops at the Art Director’s Club Netherlands and for several Fortune 500 companies.


“I love that SuperHeroes wants to save the world from boring advertising. Most advertising interrupts your life with shouty messages. Here we make stuff, innovate with new technologies and create culture––it’s a refreshing approach.”





At SuperHeroes we’re on a mission: to save the world from boring advertising.

And as our mission gets more traction throughout the world, we need more help.

SuperHeroes is an international, digitally native creative agency. We’ve got an awesome team of about 40 heroes – who span 12 nationalities – and an amazing international roster of clients (like Dubai Tourism, Asahi, Canon USA, Converse, MTV, ASUS, ING, Coca-Cola and more).


As an independent boutique agency, our creative business approach and innovative set of weapons are attracting a lot of attention. We have offices in New York, Amsterdam and are planning to open in Singapore soon. And most of all, we’ve got no shortage of ambition and entrepreneurship and let creativity be leading in everything we do.


We’re looking for a ‘Super Sidekick’ to start as soon as possible. This is a paid, full-time internship opportunity at our Brooklyn, New York office. You’ll jump right into the mix, functioning as a full-fledged member of staff. So if you envision a future for yourself in Account Management, Strategy, or Production in an agency setting, look no further!


*Ideal candidates are current or soon-to-be NYC residents: for this position SuperHeroes New York will not provide relocation services or assistance in obtaining work visas.



  • Participate in client meetings, own responsibilities to live projects, and have client-facing involvement on select projects.
  • Handle various internal tasks related to agency operations and administration.
  • Contribute to office culture, activities, and bonding.

Desired skills

  • Eagerness to learn and contribute
  • A passion for the pace and flexibility that comes with an entrepreneurial environment
  • Capacity to think holistically about problems
  • Strong written and verbal communication skills
  • A sociable and inspiring personality – people are genuinely happy to see and work with you
  • Fluent in English
  • Being a social media guru is a great plus
  • Being great with programs like Keynote, PP, and Excel is also a great plus

What we offer

  • A full-time internship (beginning August or September, duration negotiable)
  • You will uncover your inner SuperHero (isn’t that just awesome?)
  • You will work in our US hideout, in the heart of Williamsburg, Brooklyn
  • You’ll receive mentorship and support from our senior staff and get a unique view of the ins-and-outs of running an agency.


Please send your resume and cover letter to Beth Irvin at and we’ll be in touch!


3…2…1… Blast off! We’re launching our SuperHeroes spaceship to a brand new galaxy…

Well, a brand new continent.


SuperHeroes Rogier, founder and Executive Creative Director, and Django, founder and Managing Director, were interviewed by Campaign Asia about a development we’re particularly excited about: opening a new office in Singapore!


Read the full interview below.


L-R: Rogier Vijverberg, Django Weisz


Superheroes, an independent creative agency based in Amsterdam, plans to bring its mission of “saving the world from boring advertising” to APAC within the next several months.


The 9-year-old agency, run by Rogier Vijverberg (founder and ECD) and Django Weisz (founder and MD), doesn’t yet have an office (secret lair?) picked out, but is working on recruiting staff and plans to open officially by the end of the year. 


“We’re taking our time,” Vijverberg told Campaign Asia-Pacific in Cannes. “There’s no need to hurry, and it is a big step for us.”


That said, the founders are as confident about their prospects as you’d expect two guys who chose to call themselves ‘Superheroes’ would be. “Historically, somehow, we started to work with quite a few Asian brands, and have been really successful with them in the past couple of years,” Vijverberg said. With its portfolio sporting work for LG (you may remember the 2012 viral video below), Asus, Lenovo, and Yakult, the agency has found that its “friends in Asia” have been asking when it will move into the same time zone. 


The founders wouldn’t say how many people they plan to hire in Singapore, with Weisz noting the focus will be on orderly expansion to meet client needs, rather than growth for growth’s sake. Superheroes employs about 50 people in its native Amsterdam and New York, where it opened two years ago.


“What we don’t believe in is what you sometimes see with a foreign agency, that you just dump a couple of expats in and see how they work,” Weisz said. “You really must do it with local talent as well, because they know the markets and the culture.” 


The agency sees Singapore as an Asian hub, Weisz added, noting that the company is well aware of the opportunities in Indonesia, India, and China. “It’s our first footprint in the region, and we’ll see from there what’s the smartest way to go,” he said.


Europe, with its many countries and cultures in close proximity, is a good parallel for Asia, Vijverberg said. “One of the reasons why our work works in every part of the world, basically, is we’re not into culture-specific ideas,” he said. “What we’re really looking at is what universally connects us. So in our office in Amsterdam, we have about 14 nationalities. In our New York office, we’ve got an additional couple. We work for the Dubai region, we work for the Americas [and for] Asia. And our work just travels.” 


They’re also confident they’ll find the right creative talent in Singapore, though the agency is non-hierarchical and seeks people with a mindset that’s not as valued in major networks. “When we hire, we want them to be vocal, we want them to be proactive, we want them to be independent,” said Vijverberg. And there’s definitely great people in Asia. We’ve met with them and spoken with them.” 


‘So real it’s scary’, for LG, 2012:


‘The alien and the dinosaur’ for Asus, 2016:

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