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3D Cinema Commercial: The Hand

SuperHeroes is proud to announce that we have a spot that’s showing in cinema theatres, but it’s also being screened in stereoscopic 3D! That’s right, if you’re lucky enough to be in the Netherlands you should go to the movie theatre and see the spot!

Being the nice guys that we are, we’ve included a non-3D version for your viewing pleasure.

The Nationale Bioscoopbon (the Dutch Cinema Gift Voucher) logo/branding has a hand coming through the silk screen that gives you a voucher for a free entrance. Our main idea was to show where the hand comes from, and to give the hand some personality. Not only is this a twist on the Bioscoopbon’s past commercials, but it sets a fun and playful tone not seen before.

Enter our protagonist, a man who will do anything to launch his career. As it happens, his first gig is to dress up as the hand that’s attached to an enormous slingshot. Next to him is his manager, who not only assures him he’ll be fine and it’ll be a big hit, but also places the larger-than-life replica of the voucher into the Hand costume.

What you see next is the hand ripping through the silkscreen – quite a sight when looked through 3D glasses.

Being on set was a lot of fun – a quirky atmosphere due to a huge hand around us, and the excitement of shooting in 3D. Bonus fun for being able to preview the 3D on the spot!

Here’s a behind the scenes we shot and edited – enjoy!

Mini Heroes!

We’ve taken our SuperHero avatars and made them 3D! The plan is to start incorporating the icons as side elements in our branding, as well as create a few scenes that showcase different SuperPowers.

For now, here’s our Alien Hero protecting our very own planet Earth from an incoming asteroid!

For the curious, our motion/3D hero Fred wrote a nice write-up on his blog regarding the technical aspects of the 3D models.

Stitch Yourself

Remember our friend Stitchy? The new Facebook campaign for TakeCareNow! (the youngster brand of health insurer Agis) is up and running with already more than 4000 fans. After the adventures in Mexico that left him scared for life, Stitchy now wants to make sure you don’t do the same. Or at least not without the proper health insurance of TakeCareNow!…

SuperHeroes and YoungWorks have now launched a second app in the Stitchy campaign. Wondering what your face would look like with a few stitches? The good news: you don’t first need to be run over by a Mexican truck. Just Stitch Yourself in our app. We’ve seen some really funny and creepy pictures already. Are you next?

Stitch yourself here.

SuperHeroes wins at the Webby Awards!

Webby Awards Honoree

We’re pretty darn happy to announce that two of our projects, Vodafone Lucky Calls and Rivella Kicks & Thrills have been awarded as official Honorees from the Webby Awards 2011.

The Webby? Yes! the Webby is the Internet’s most respected symbol of success and recognition that puts us in the esteemed group of industry leaders such as Google, Facebook, Twitter,, or NASA. Pretty cool, huh? :) And what the heck is an Official Honoree? you might be asking yourself now. Well, you’ll be happy to hear that it’s a precious diploma gifted to the best submissions of The Webby Awards, just a little 10% among the 10,000 entries over 60 countries worldwide. High five!

The Next Kilo

Don’t know yet when it’s coming up, but SuperHeroes will be part of the Next Kilo of KesselsKramer, we think the greatest Dutch International communications agency. A New Kilo picks up where the previous 2 Kilos of KesselsKramer left off, with lots of assorted category-defying oddities. For The Next Kilo we are now working hard on a new interactive campaign for dutch telecom Ben. It will most likely shake a few heads as well…

Still interested in the old stuff? Order A New Kilo here

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