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LG So Real It’s Scary

Stepping into the elevator for another mundane day at work, a handful of unsuspecting office-workers get the surprise of their lives…

Shooting away into oblivion revealing the lift shaft below, the elevator floor crumbles beneath their feet in a split second of weightlessness freefall. Stomach and heart battle with bulging eyes and pelvic floor muscles for control of bladder as they wonder… ‘What the hell just happened?!’*

SuperHeroes were briefed with the ultimate challenge from LG: present the perfect quality resolution and lifelike colors of the new IPS monitors to the world, using nothing but a screen.

Published on 19th October 2012 via YouTube, the video has racked up more than 800,000 views as a global internet sensation in only just three days. And we’re still counting…

UPDATE 26th of October: wow, unbelievable, more than 11 MILLION VIEWS in ONE WEEK!! Plus TV screenings all over the world, from Good Morning America, Today Show, ITV, RTL, Chinese CCTV to Korean channels: it’s truly amazing :).

About IPS:

Previously exclusive to professional designers with big budgets, the IPS (In Plane Switching) technology is now available to consumers, with LG leading the revolution. Perfect image quality, no matter which angle you’re watching from – so real it’s scary.

For more info about IPS:

*NB: All participants were debriefed after their traumatic encounter and we’re pleased to reveal the majority show no signs of permanent devastation.

LG: Don’t miss a ball

Football is popular in Holland. Very popular… When you are fan of a team, you want them to win. You want to see every game, every ball, every goal, in real life or on screen. Well, LG now has a great new deal: on the new LG Optimus L5 and L7 mobile phones, you get Eredivisie Live (the football pay channel) for free. And us SuperHeroes, got the privilege to tell everybody it.

So here’s our latest campaign: Don’t miss a ball. It’s an in-your-face-campaign…yes, literally in-your-face. We actually made a TV-commercial for it. And an exclusive online version, in which we reveal how not-to-miss-a-ball…

The campaign we created is rather large, with an online film, the TV-commercial, a microsite, outdoor and print. You won’t miss this ball. Check

The commercial:

The 3rd screen is here!

Roseanne…you know? The Queen of white of trash who dubiously – whether by birthright or sexual favour – nabbed herself a self-titled show on 90s American television? Yeah her. Well she’s all set to get Roasted as one of Comedy Central’s most famous shows return to our screens, this time with an added edge of interactivity.

SuperHeroes had the immense honor of fanning the flames, working with Comedy Central to produce a 2nd screen experience inviting fans at home in on the Roast: The Home Roaster. We didn’t stop at two screens however, throwing in a 3rd screen Roast Remote via mobile for all you lazy Roasters.

Designed to get temperature rising – adding crackling to Roseanne’s bacon if you like – the 2nd and 3rd screen apps allow viewers at home to respond in real-time to the blackest Roast jokes

So tell me more about it?

Via laptop, tablet or desktop viewers can use the 2nd screen Home Roaster app to add fuel to the fire by flaming Roseanne at every great roast (read joke). Alternatively they can do the humane thing and cool the poor pig down if the jokes get too gnarly.

Brain roasted from the night before and incapable of hand-eye coordination? Fear not, The Roast Remote mobile app developed for the 3rd screen ensures fuss-free burns all night long.

Designed specially for Comedy Central, the super simple app means live burn-along action at the tap of a screen, contributing directly to the Roast.

Pig, cow, tit – whatever animal you compare her to, one thing’s for sure; on August 20, the oven will be firing up for ‘The Roast of Roseanne’. 3rd screen interactivity making the Comedy Central classic hotter than ever – this baby’s gonna burn! The Home Roaster and Roast Remote are simultaneously rolled out in the Netherlands, Germany, Sweden, Poland, Austria and Switzerland.


Our Super Fred made a short video on how he 3d modeled Roseanne’s voodoo doll…

Cube All Year Round

SuperHeroes Fred & David were busy this week cooking up an animation for a contest submittal (GSG 5 Second Project).

What started as a simple cube animation turned into a little cube world inhabited by our polygon hero, living life day to day & season to season. We like to think this was a pretty and seasonal project due to the weather in Amsterdam easing it’s way into a warmer, dryer climate!

4 Webby’s!

Hurray! SuperHeroes has won no less than four Official Webby Awards Honorees, together with OneBigAgency/CCCP. So thank you Het Scheepvaartmuseum!

The campaign made the list in ‘Rich Media’, ‘Online Commercial’, ‘Best use of online’ and ‘Cultural institution websites’. Which means all elements of the campaign have been rewarded! May all museum openings be this fun.

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