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SO REAL in global Top 10 Most Watched Tech Ads

It’s been a busy four months since our LG So Real It’s Scary video hit the World Wide Web and boy what a four months it has been. The film has on its main YouTube location already racked up 18,3 million views, and there’s around 2 million extra on different locations.

With global appearances on ITV, RTL, Chinese CCTV and Korean channels to a news feature on Good Morning America, it is fair to say the online film has gone from strength to strength. It is living the viral highlife as it journeys out of the web and onto TV screens. Still it’s growing. If you keep your eyes peeled there are mentions on Twitter and shares on Facebook. have been singing its praises by recently listing it as number seven in their 10 Most Watched Tech Ads of 2012. Greatness coming out of our SuperHeroes hideout!

If you’ve been living in a box and haven’t watched the video yet, here it is:

Or, you can check out the America This Morning news feature here:





More to be revealed soon…

(image courtesy The Perry Boys)

MGFX: Face/Head Replacement

This past week the Motion Graphics Department at SuperHeroes has been busy doing some research and development for a technique to be used in an upcoming project.
The aforementioned technique is matchmoving/face tracking and replacement.

For the technically inclined, more details after the video:

While the video is fairly self-explanatory, there are some factors that got left out due to editing. The main one being how we incorporated the use of Microsoft’s Kinect camera to do a scan of Chris’s face.

So yes, not only did we photograph him and have that 3d head & face that you see, but there’s even yet another one that is significantly more detailed and accurate. However where the face in the video has a texture based on photographs, the Kinect scan is purely a mesh used in conjunction with the textured model as well as tracking markers we specified.

Technical enough yet?

To delve even deeper into the jargon/nerd-talk, we made two prototypes for tracking markers (which you can see for a bit in the video). Our first attempt was a headband with 3 sticks attached to it, with tracking markers at the end of said sticks. While that gave us lots of parallax and tracking data, it wasn’t sturdy enough and the wiggling around was giving us bad data. Our solution was to acquire an Orgasmatron (weird name, we know), and attach a single (but larger) tracker on top.
The latter tracking rig yielded the best results, so we plan on developing that one further for the actual project.

And a final bit of motion lingo: the 3d tracking is a mix of user-inputted tracking points, as well as geometry/object tracking (which is why we generate the face with photos and Kinect scans).

If you’ve made it this far, congratulations! Here’s some stills of the process:

Tim Maia Vimeo Staff Pick!



Viva Tim! Our Tim Maia animation is doing extremely well and was just awarded a ‘staff pick’ by Vimeo, one of the most influential awards from a video site.  In 4 weeks it has already reached over 200k views on YouTube, Vimeo and Daily Motion and keeps generating great feedback (several thousand likes on each platform, and on average more than 10 tweets about the film per hour).


See the video here:


Awwwards Season for Diesel Magic of Christmas

Diesel Magic of Christmas


Rubbing our heads and wiping the post-festive gunk from our eyes, the New Year bought with it some rather exciting news…

Not only did our work with Diesel for The Magic of Christmas get featured on some of our favourite websites (Design Licks, AdAge, Creativity Online and SiteInspire to name but a few), it was also added to the public shortlist for The FWA, won a top award from the French Design Index and smashed the board to win top prize at the CSS Design Awards.


If that wasn’t enough, most excitingly, January 1st saw The Magic of Christmas featured as site of the day on Awwwards – the top banana in recognition and prestige for web designers.

Also appearing in their annual book “The 365 Best CSS Websites Around The World“, SuperHeroes will be added to their Winners’ List.

Proud is an understatement, so much so, our attempts at a dry January have flown right out the window. A SuperHero’s gotta do what a SuperHero’s gotta do – now pass the champagne!!

If you didn’t see the videos first time around, here’s what you missed:

The Anticipation

The Joy

The Goodwill

Behind the Dreams

Thanks to Diesel for making it all possible…

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