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Hidden Worlds: a new global campaign for LG

What will you encounter when you journey into the finest pixels, the deepest of details?
We’re proud to release a massive new global interactive campaign for LG, called ‘Hidden Worlds’!

Hidden Worlds is an interactive film for LG’s ultra high definition displays. It’s an adventurous quest – chasing an author called Katie – into a range of colourful worlds in which reality and imagination become one. The film is directed by Anrick Bregman and is a close collaboration by SuperHeroes Amsterdam and UNIT9.

The new campaign will be rolled out in more than 20 countries in Europe, Asia, North/Central/South America, Middle East and Africa. As part of the campaign, LG will be sponsoring a broad range of activities to engage participants in each region.

Go to LGHiddenWorlds.com for the full experience!









 

 

 

SuperHeroes Showreel!

Greatness. Our motion graphics heroes have created this dazzling showreel to showcase some of the work we have created in our short history. Enjoy the dive :).

We’re moving!!

October 25th, is a BIG BIG BIG day! We’re moving into our new hideout! Lots of prepping going on down here… Here’s a first short announcement of our new address.

This is where you will now find SuperHeroes hard at work:

Sarphatistraat 49
1018EW AMSTERDAM
Phone stays unchanged: +31 (0) 20 846 3806

Steady Feathers flying viral: LG G2


 

Have you ever heard of the vestibulo-ocular reflex of a chicken? It is a chicken’s amazing ability to keep its eye focused during movement. When LG asked us to promote its new flagship smartphone the G2 and its campaign theme ‘Learning from you’, we ran out to the chicken farm. And here it is: STEADY FEATHERS! Directed by Willem Gerritsen from Czar.nl and in close collaboration with Korean Krema Worldwide, we are taking our favorite chicken Lizzy to Hollywood fame…

Steady shots

Shot in documentary style, Steady Feathers tells the story of Dave and his chicken Lizzy. Dave is an Australian cameraman who’s always on the lookout for the best steady shot. He stumbled online upon a chicken’s amazing gaze stabilization, and decided to try it on his own. In an adrenaline fueled sequence of shots we see him taking the GALLUSCAM to the extreme…

Going viral…?

Over 100k views in the first 24hrs and overwhelming responses, that’s really promising. After the enormous success of So Real It’s Scary 1 and 2 we’re clucking with anticipation. Lizzy Power!

UPDATE: 2 million views in 5 days!

UPDATE 2: 4 million views in less than 4 weeks!! Cluck cluck :).

UPDATE 3: 5,5 million views in 8 weeks!!!

 

Credits – thanks y’all!:

Agency: SuperHeroes Amsterdam, Krema

Creative Directors: Rogier Vijverberg, Thijs Biersteker, Dylan Son

Art Director: Silje Lian

Creative strategist: Felipe Camera

Agency producer: Severien Jansen, Hattie Kim, Serena Choi

Production company: Czar.nl

Director: Willem Gerritsen DOP: Gabor Deak

Producer: Hein Scheffer, Anne de Ritter

Post-production: Justin Baker @ The Bakery, Fred Huergo

Music production: Massive Music

Audio post production: Jons @ Amp. Amsterdam

Client: LG Electronics Inc

Responsible at client: Cathy Choi, John Kwon

Sharpen your ears: here’s BeatClash

 

For Replay we are working on a brand new global music platform. The alpha version has just been released, but that’s just the beginning. Can’t wait? Sneak peek at http://www.beatclash.com.

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