2013 has been named ‘Year of Reading Out Loud’ (Jaar van het Voorlezen) in The Netherlands. And probably because we have such powerful voices, SuperHeroes was appointed by the Stichting Lezen to develop the full campaign for it. So here’s the first result. A series of very short 15secs TV-commercials, based around ‘Reading out loud makes everything more…’. The commercials are followed by posters, banners, and a whole range of activities for the full year of 2013. Beware, there’s great stories going to be told…!
Author Archives: admin
SO REAL in global Top 10 Most Watched Tech Ads
It’s been a busy four months since our LG So Real It’s Scary video hit the World Wide Web and boy what a four months it has been. The film has on its main YouTube location already racked up 18,3 million views, and there’s around 2 million extra on different locations.
With global appearances on ITV, RTL, Chinese CCTV and Korean channels to a news feature on Good Morning America, it is fair to say the online film has gone from strength to strength. It is living the viral highlife as it journeys out of the web and onto TV screens. Still it’s growing. If you keep your eyes peeled there are mentions on Twitter and shares on Facebook.
Adweek.com have been singing its praises by recently listing it as number seven in their 10 Most Watched Tech Ads of 2012. Greatness coming out of our SuperHeroes hideout!
If you’ve been living in a box and haven’t watched the video yet, here it is:
Or, you can check out the America This Morning news feature here:
MAMA WE ARE #WINNING
MAMA WE’VE JUST WON A MAJOR GLOBAL PITCH!
More to be revealed soon…
(image courtesy The Perry Boys)
MGFX: Face/Head Replacement
This past week the Motion Graphics Department at SuperHeroes has been busy doing some research and development for a technique to be used in an upcoming project.
The aforementioned technique is matchmoving/face tracking and replacement.
For the technically inclined, more details after the video:
While the video is fairly self-explanatory, there are some factors that got left out due to editing. The main one being how we incorporated the use of Microsoft’s Kinect camera to do a scan of Chris’s face.
So yes, not only did we photograph him and have that 3d head & face that you see, but there’s even yet another one that is significantly more detailed and accurate. However where the face in the video has a texture based on photographs, the Kinect scan is purely a mesh used in conjunction with the textured model as well as tracking markers we specified.
Technical enough yet?
To delve even deeper into the jargon/nerd-talk, we made two prototypes for tracking markers (which you can see for a bit in the video). Our first attempt was a headband with 3 sticks attached to it, with tracking markers at the end of said sticks. While that gave us lots of parallax and tracking data, it wasn’t sturdy enough and the wiggling around was giving us bad data. Our solution was to acquire an Orgasmatron (weird name, we know), and attach a single (but larger) tracker on top.
The latter tracking rig yielded the best results, so we plan on developing that one further for the actual project.
And a final bit of motion lingo: the 3d tracking is a mix of user-inputted tracking points, as well as geometry/object tracking (which is why we generate the face with photos and Kinect scans).
If you’ve made it this far, congratulations! Here’s some stills of the process:
Tim Maia Vimeo Staff Pick!
Viva Tim! Our Tim Maia animation is doing extremely well and was just awarded a ‘staff pick’ by Vimeo, one of the most influential awards from a video site. In 4 weeks it has already reached over 200k views on YouTube, Vimeo and Daily Motion and keeps generating great feedback (several thousand likes on each platform, and on average more than 10 tweets about the film per hour).
See the video here: http://vimeo.com/channels/staffpicks/55026049