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LG: Don’t miss a ball



Football is popular in Holland. Very popular… When you are fan of a team, you want them to win. You want to see every game, every ball, every goal, in real life or on screen. Well, LG now has a great new deal: on the new LG Optimus L5 and L7 mobile phones, you get Eredivisie Live (the football pay channel) for free. And us SuperHeroes, got the privilege to tell everybody it.


So here’s our latest campaign: Don’t miss a ball. It’s an in-your-face-campaign…yes, literally in-your-face. We actually made a TV-commercial for it. And an exclusive online version, in which we reveal how not-to-miss-a-ball…


The campaign we created is rather large, with an online film, the TV-commercial, a microsite, outdoor and print. You won’t miss this ball. Check lgvoetbal.nl

The commercial:


The 3rd screen is here!


Roseanne…you know? The Queen of white of trash who dubiously – whether by birthright or sexual favour – nabbed herself a self-titled show on 90s American television? Yeah her. Well she’s all set to get Roasted as one of Comedy Central’s most famous shows return to our screens, this time with an added edge of interactivity.


SuperHeroes had the immense honor of fanning the flames, working with Comedy Central to produce a 2nd screen experience inviting fans at home in on the Roast: The Home Roaster. We didn’t stop at two screens however, throwing in a 3rd screen Roast Remote via mobile for all you lazy Roasters.


Designed to get temperature rising – adding crackling to Roseanne’s bacon if you like – the 2nd and 3rd screen apps allow viewers at home to respond in real-time to the blackest Roast jokes


So tell me more about it?

Via laptop, tablet or desktop viewers can use the 2nd screen Home Roaster app to add fuel to the fire by flaming Roseanne at every great roast (read joke). Alternatively they can do the humane thing and cool the poor pig down if the jokes get too gnarly.

Brain roasted from the night before and incapable of hand-eye coordination? Fear not, The Roast Remote mobile app developed for the 3rd screen ensures fuss-free burns all night long.

Designed specially for Comedy Central, the super simple app means live burn-along action at the tap of a screen, contributing directly to the Roast.

Pig, cow, tit – whatever animal you compare her to, one thing’s for sure; on August 20, the oven will be firing up for ‘The Roast of Roseanne’. 3rd screen interactivity making the Comedy Central classic hotter than ever – this baby’s gonna burn! The Home Roaster and Roast Remote are simultaneously rolled out in the Netherlands, Germany, Sweden, Poland, Austria and Switzerland.


www.roast2012.nl/


EXTRA:

Our Super Fred made a short video on how he 3d modeled Roseanne’s voodoo doll…

Cube All Year Round

SuperHeroes Fred & David were busy this week cooking up an animation for a contest submittal (GSG 5 Second Project).

What started as a simple cube animation turned into a little cube world inhabited by our polygon hero, living life day to day & season to season. We like to think this was a pretty and seasonal project due to the weather in Amsterdam easing it’s way into a warmer, dryer climate!


4 Webby’s!

Hurray! SuperHeroes has won no less than four Official Webby Awards Honorees, together with OneBigAgency/CCCP. So thank you Het Scheepvaartmuseum!


The campaign made the list in ‘Rich Media’, ‘Online Commercial’, ‘Best use of online’ and ‘Cultural institution websites’. Which means all elements of the campaign have been rewarded! May all museum openings be this fun.

Room with a Boom!

Hello Fine Citizens,

On Friday, March 23, 2012, SuperHeroes Amsterdam will be opening the doors to our headquarters and transforming our space into a beaming gallery!

A projection party experience where we’ll be unveiling our new mapping installation experiments in creating an interactive cinema danse and karaoke environment!

Simply put, a Room with a Boom!

We are limited to the amount of guests in our space, so if you’re curious to check out all the craziness please RSVP to count.me.in@hellosuperheroes.com to apply for your spot on the guest list!

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