Another epic win on the awards front! This time SuperHeroes and LG won a SAN Accent for the So Real It’s Scary campaign. The SAN is an advertisers award: it’s the marketing bosses of all big advertisers in Holland rewarding not just the most creative work, but even more so the most effective work. The jury called it a brilliant idea, with a strong execution. <<blush>>
After the amazing success of the LG So Real It’s Scary film (with to date an accumulated 20+ million views…) we SuperHeroes got the scary task to develop the successor. And here it is! Again under the umbrella of So Real It’s Scary, we proudly present STAGE FRIGHT…
The legend goes that a lot of men have issues in the men’s room when somebody is looking at them… So we spend two days in a men’s room in the World Fashion Centre in Amsterdam, treating unsuspecting men to a very special challenge. Will they be able to fight their stage fright?
The psycho-physical experiment is demonstrating just how lifelike the image quality of the new IPS 21:9 UltraWide monitors is. So lifelike, it even influences men’s physical abilities…
Within two days after launch the new film already got over 350.000 views on YouTube. Seems like we’ve got another smash hit :).
UPDATE APRIL 23: we’ve passed the 2,5 million views… in only one week!
Great news today! Two of our projects have been selected as Official Honoree in the 17th Annual Webby Awards! LG So Real It’s Scary was awarded in the Viral Marketing category. And The Existential Adventures of Tim Maia in the Animation category. Happy!
2013 has been named ‘Year of Reading Out Loud’ (Jaar van het Voorlezen) in The Netherlands. And probably because we have such powerful voices, SuperHeroes was appointed by the Stichting Lezen to develop the full campaign for it. So here’s the first result. A series of very short 15secs TV-commercials, based around ‘Reading out loud makes everything more…’. The commercials are followed by posters, banners, and a whole range of activities for the full year of 2013. Beware, there’s great stories going to be told…!
It’s been a busy four months since our LG So Real It’s Scary video hit the World Wide Web and boy what a four months it has been. The film has on its main YouTube location already racked up 18,3 million views, and there’s around 2 million extra on different locations.
With global appearances on ITV, RTL, Chinese CCTV and Korean channels to a news feature on Good Morning America, it is fair to say the online film has gone from strength to strength. It is living the viral highlife as it journeys out of the web and onto TV screens. Still it’s growing. If you keep your eyes peeled there are mentions on Twitter and shares on Facebook.
Adweek.com have been singing its praises by recently listing it as number seven in their 10 Most Watched Tech Ads of 2012. Greatness coming out of our SuperHeroes hideout!
If you’ve been living in a box and haven’t watched the video yet, here it is:
Or, you can check out the America This Morning news feature here: