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Can you guess what they’re watching?

Ouch! #SMH. OMG! #fail.


MTV’s comedy clip show Ridiculousness is filled with the Internet’s most hilarious and extreme videos, where the host and guests are adding their commentary to fail videos.  But sometimes looking at people’s reaction faces while watching funny videos is much more entertaining than the actual video itself.



What are they watching?

For the launch of Ridiculousness in Poland and Sweden, SuperHeroes Amsterdam created a campaign based on these reaction faces. All the assets created for this campaign make you wonder: what are they watching? Which makes it hard to leave any episode unseen and gets you curious about the videos they’re watching.


The ‘What are they watching?’ campaign consists of short video clips for social media, banners, bus and tram videoclips and out of home posters – all with the reaction faces as a starting point.


Last but not least, we will also work on Dutch Ridiculousness that will launch on the 27th of November.

Our new fries lover: Christina Ta




We are very happy to present to you our new SuperHeroes. In this blog series you get to know more details about every one of them. Meet Christina Ta, our new art-director and latest addition to the SuperHeroes league of professional table tennis amateurs.


What are your superpowers?

Stealing fries


What is your personal mission?

Pet all of the dogs. Steal your fries.


What’s on your Spotify playlist?

Grimes, Rihanna, Erykah Badu, Flume, African Jazz


Which visual artist do you get inspired by?



If your batmobile should be sponsored by one brand which one would it be and why?

Heinz. Because fries need ketchup and mayo.


Which apps are in your iPhone’s bottom row?

Phone, Mail, Messages, Chrome


What would you ask Elon Musk when you sit next to him in the Hyperloop’s first ride?

Waffle, curly, wedges, or straight cut?


Don’t be fooled by her answers. Christina is actually a really fun human being who also documents her life in Amsterdam in her Instagram feed.

Long & Cynthia: finalists in Creative Press Challenge!



Two young SuperHeroes save the world from plastic: what you can’t see CAN harm you.


Each year The Creative Press Challenge, an initiative from De Persgroep, organizes a creative competition, challenging young creatives in the advertising industry. For their 4th edition The Creative Press Challenge created a brief for the Plastic Soup Foundation; an organisation that tackles issues concerning plastic entering our body unnoticed.


The young creatives that entered The Creative Press Challenge had to come up with a newspaper ad which made people more aware of the Plastic Soup Foundation. The message had to be positive, energetic, a tad bit rebellious, but most of all; reliable.


Our two young SuperHeroes Long and Cynthia signed up for the challenge and created an idea which made people think. Simplicity and a powerful message were the key ingredients that led to their success.





The three best ideas will be produced together with De Persgroep: the jury will eventually choose the winner from these three produced ads. The winning ad will be in de Volkskrant, together with an exclusive interview and will also be sent to Cannes.




As the Creative Press Challenge likes to say: “Bad ideas can’t hide in print and good ideas deserve to shine”.


May the best ad win!

Bronze Effie for ING

img_44091During the annual Effie ceremony, ING Netherlands got awarded with a Bronze Effie in the category Brand Campaign. The Effie Award crowns ING’s brand development of the past few years and we’ve been happily super powering it.  


As a bank, ING is all about helping people move forward in life. That notion has grown strong by delivering a continuous stream of meaningful innovations, fresh propositions and strong brand activations.


In the past year we have created a wide range of contributions to the brand campaign, and we will continue to do so. From Beps WhatsApp to innovative ways of introducing mobile banking: let’s not just save this world from boring advertising, but be highly effective too.


The case video of Beps WhatsApp as an example of a meaningful innovation for ING:



The Effie award was received in cooperation with J. Walter Thompson Amsterdam, Mindshare Amsterdam and Brand New Telly. Congrats to all!

Directed by you: The Alien and the Dinosaur


Dancing dinosaurs, beach blizzards, and an alien in disguise? These are just some of the ideas one can expect, when you invite people on the streets of New York to come up with the perfect commercial to launch the ASUS ZenFone 3. In a daring ‘streetsourced’ campaign from our SuperHeroes Amsterdam team, the global launch film, The Alien and the Dinosaur, relies on the creativity and improvisation of Saturday morning window shoppers, farmers market enthusiasts, and guys walking their dogs in the park.





Fronted by Matt Rubano and Betsy Kenney, two rising stars from New York’s Upright Citizens Brigade, we collected hundreds of commercial ideas from everyday New Yorkers and distilled them into one great ad for the ZenFone 3. The final film, directed by HALAL’s Nils Gerbens, combines the best commercial ideas into one amazing story – with a pretty wild ending, which ultimately caps off with what Creativity Online calls:

“Possibly the greatest end line we’ve heard in an ad recently.”







The Alien and the Dinosaur is part of a global introduction campaign for the incredible ASUS ZenFone 3 smartphone, which wants to empower users to become anything they want. The online film will be followed up with additional films and user generated content, all with the starting point of giving fans a stage to show off their potential. Next to the digital campaign we have also developed a global manifesto TVC and out of home campaign.

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