Author Archives: admin

Considering Solar panels? You’re sold in 6 seconds

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For Essent, one of the largest energy companies in the Netherlands, we launched a 6-second bumper campaign that takes down barriers around buying solar panels. The campaign is aligned with YouTube’s new bumper ad strategy and follows our SuperClose model. It’s the first videos series we’ve made for Essent after winning the account.

 

Buying solar panels is a process of years for most people. What is the actual investment? What is the time span of earning back your investment? Which panels are suitable for your situation? How many panels will fit on your roof and who is a reliable installer? By using sequential storytelling we address all possible barriers that stop people from installing solar panels – inspiring them to wait no longer.

 

The new campaign builds awareness and pairs it with conversion with snack-size digital content. Check out the six second bumpers on Youtube, Uitzendinggemist or Facebook. The bumpers are complemented with a series of adjacent banners and social ads.

 

For this campaign we closely collaborated with SearchResult, Mediacom and Etcetera.

 

 

 

 

Remaster the Internet wins Silver Telly

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More international awards news! Last week SuperHeroes New York and Move Films won a Silver Telly for LG’s supersmooooothh Remaster the Internet campaign at the 38th Annual Telly Awards! It’s a remarkable achievement to be selected as they receive over 15.000 entries from the finest advertising agencies and production companies from all over the world.

 

The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films.

 

Want to see the campaign? It’s here https://hellosuperheroes.com/portfolio/remaster-the-internet

 

 

Alien + Dinosaur named Webby Awards Honoree!

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We’re really happy to announce that the The Alien and The Dinosaur film was named Webby Awards Honoree in the Advertising, Media, & PR – Video Ad Longform category! Amazing to be listed alongside the best work in the world. Big thanks to ASUS HQ for the trust in this unique streetsourced project and a great collab!

 

Missed the movie? Here it is https://hellosuperheroes.com/portfolio/alien-and-the-dinosaur

 

 

 

This 3D audio podcast gets into your head

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For ING, we just launched an innovative 3D audio podcast. It brings you right to the middle of a football pitch and into the secret corners of the Rijksmuseum. ING is highly involved in social initiatives that help move the country forwards. To support these initiatives, SuperHeroes Amsterdam created a podcast series called ‘Koplopers’ in collaboration with sound studio Big Orange.

 

Every episode highlights a special story behind a social initiative. We for instance visit the renovators of Rembrandts’ famous Marten and Oopjen paintings with the researchers of the Rijksmuseum. Another episode tells the story of a musician who helps demented elderly by reminiscing memories through sounds.

 

‘Koplopers’ is the first ever podcast that has been recorded with binaural audio. With this technique sounds are registered like every human receives them. By simply wearing headphones or earplugs you’re experiencing the story as if you’re actually part of it.

 

Curious? Put on your headphones and listen to the first four episodes:

Episode 1Everyone sports at Only Friends

Episode 2Marten en Oopjen at home in the Rijksmuseum

Episode 3This is how memories sound like at Klankspoor

Episode 4The dream jobs at Emma At Work

 

The podcast series can be found on ING.nl/koplopersSpotify.nl and soon also on iTunes. 

 

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Dutchlanders

 

Dutch TV show ‘De Wereld Draait Door’ approached us to make a short film about the Dutch identity – a big theme in election time. So we did, and Niek went on air to present it.

 

 

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