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This 3D audio podcast gets into your head



For ING, we just launched an innovative 3D audio podcast. It brings you right to the middle of a football pitch and into the secret corners of the Rijksmuseum. ING is highly involved in social initiatives that help move the country forwards. To support these initiatives, SuperHeroes Amsterdam created a podcast series called ‘Koplopers’ in collaboration with sound studio Big Orange.


Every episode highlights a special story behind a social initiative. We for instance visit the renovators of Rembrandts’ famous Marten and Oopjen paintings with the researchers of the Rijksmuseum. Another episode tells the story of a musician who helps demented elderly by reminiscing memories through sounds.


‘Koplopers’ is the first ever podcast that has been recorded with binaural audio. With this technique sounds are registered like every human receives them. By simply wearing headphones or earplugs you’re experiencing the story as if you’re actually part of it.


Curious? Put on your headphones and listen to the first four episodes:

Episode 1Everyone sports at Only Friends

Episode 2Marten en Oopjen at home in the Rijksmuseum

Episode 3This is how memories sound like at Klankspoor

Episode 4The dream jobs at Emma At Work


The podcast series can be found on and soon also on iTunes. 







Dutch TV show ‘De Wereld Draait Door’ approached us to make a short film about the Dutch identity – a big theme in election time. So we did, and Niek went on air to present it.



Will you take the shortcut?


There’s an easier way to get what you want when you need it. That’s exactly what Setapp, the recently launched “Netflix for apps”, wants to prove. Our New York shop surprised unsuspecting fisherman on a lake in Orlando with a fresh shortcut.


> How AdWeek covered the campaign



Setapp is a subscription service with unlimited access to the best Mac apps for a monthly fee. With Setapp in the dock of your Mac, you’ll get around the hassle of having to go through tons of apps in the official app store, a shortcut that we so often would love to have in life.


Whether it’s speed fishing or finding the easier way to build a birdhouse, the multi-channel introduction campaign celebrates the convenience of taking a shortcut.



Take the shortcut

The campaign is built on the success of our SuperClose model. By applying sequential storytelling to the long idea of “taking the shortcut”, we’re able to target different people in an engaging way.


The campaign shows different types of struggling, brought in short-form content like promotional videos, a product demo and display ads. We see the hassle of starting a fire, building a birdhouse or picking the right apps for Mac, and how all these moments are minimized by offering people a shortcut. All films are directed by talented director duo Pete & Jamie.














New clients: and Essent



We are excited and honored to announce our newest super clients: and Essent, two of the largest energy brands in the Netherlands. Both brands chose SuperHeroes after a pitch which was lead by 3MO.


Ingrid Nagtzaam, manager branding: “We’re in need of a digital first agency to bring our brands to the next level. SuperHeroes convincingly showed us how we can do this.”


We’re looking forward to using our superpowers to build these great brands and support their newest campaigns and new product introductions.


Keep an eye on our social channels to stay updated on the work!


Dutch Copywriter

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