The Next Kilo
Don’t know yet when it’s coming up, but SuperHeroes will be part of the Next Kilo of KesselsKramer, we think the greatest Dutch International communications agency. A New Kilo picks up where the previous 2 Kilos of KesselsKramer left off, with lots of assorted category-defying oddities. For The Next Kilo we are now working hard on a new interactive campaign for dutch telecom Ben. It will most likely shake a few heads as well…
Still interested in the old stuff? Order A New Kilo here
A Dark and mysterious figure, presumably a clown, strolling around a rundown factory.. Who is this guy anyway? And what’s the 18 doing on his hat, stencilled all over the country? We’ve just realised the teaser of a new SuperHeroes campaign coming up, in close collaboration with Youngworks
Who Stitchy is? And what’s gonna happen? Befriend Stitchy on Facebook here.
Latest SuperPower: 3D Motion Tracking
In preparation for a future project, we honed our skills onto our latest SuperPower: 3D Motion Tracking. While these may just be tests, they show one of the many powers we have at our fingertips.
Not only that, it’s a small glimpse at the inside of our studio: tiny dogs, and birds in mugs.
We show you our coffee table in the back room, Álvaro’s Batman mug (he’s kind enough to let the chicken nap there), and the duck that likes to hang out around the area.
SuperHeroes at Adobe XL
SuperHeroes had the opportunity to be at the Adobe XL event. Organized once a year by Adobe, this is a one-day event where a whole lot (almost 4000!) of creatives gather to get inspired, share knowledge and just get together.
Highlights of the day included Roger Stighall & Daniel Ilic from North Kingdom presenting the work they did for the Swedish Armed Forces, a rather entertaining Photoshop lesson by Adobe’s Senior Creative Director, Russel Brown, an inside peek into Pixar studios by Shading Art Director Belinda van Valkenburg as well as an in depth view of Arabic Typography by Arabic Type extraordinaire Thomas Milo.
We were especially excited by Pixar’s presentation **top secret, no photos or videos allowed**, where we gained insight into the creation and development of Pixar’s well-loved animated productions such as Finding Nemo, Toy Story 3 and (my personal favorite) Ratatouille. It was impressive how much time was spent getting the details right, from getting the right colour and iridescence on Nemo to the texturing of the buildings of Paris in Ratatouille. Once again we find that the difference between something good and something amazing lies in the details. The dedication of Pixar’s teams to getting to know the subject matter the were working on impressed us greatly. For instance, the core team working on Finding Nemo had to learn how to dive so that they could observe fishes in their natural habitat.
We were especially jealous of Pixar’s studio, it really is a creative wonderland! Maybe we need to have a cereal bar too…
A visit to Adobe User Group: From Scandinavia with Love
SuperHeroes loves Sweden. Not only because Ämeli happens to be both Swede and SuperHero, but also because of all the good things that come from there: knäckebröd, kalles kaviar, Abba, the Swedish Bikini Team… and not to mention some of the best interactive companies now happen to be Swedish.
Fantasy Interactive, B-Reel, Perfect Fools and North Kingdom were on stage at the Adobe User Group and presented some selected case studies, shared good insights and anecdotes about work environment, work ethics, different creative approaches and production ideas, as well as some sneak peaks and behind the scenes footage that hinted what is necessary to create a top notch project.
Above everything else, they all highlighted that collaboration is king and that keeping everybody motivated, on the same page and pushing on the right direction is most important to get things done properly; paying minute attention to the details and putting love in every pixel comes next; having fun and loving what you do right after that. We just agree.