Fresh news today: we initiated a large scale research project on interactive prerolls. Together with Sanoma Digital, Metrixlab and Lassie. The press release will be sent in a few minutes.
We have very interesting findings: Among other things, the whitepaper shows that interactive prerolls performed 4 times better than standard ones on brand recall + top of mind and showed 8% click rates.
In the back of our SuperHeroes HQ we have a small room. The walls are black. So we used to call it: the Black Room. And sometimes: the Dark Room. But you know, after some time this room got a little bit too creepy. It was time for some Action. And hell yeah, why not do it great. Check it now. Big thanks to Zeptonn (and our friends ShopAround)!
Sometimes, to help make the world a bit better, SuperHeroes don’t need to make use of super powers or cutting-edge technology. In this case we helped out the African Bicycle Network shaping their branding and creating a WordPress blog template.
You probably know Lily Allen’s *Fuck You* song. One of those great catchy ones that just endlessly stick to the back of your mind. You wake up to it and go to bed with it. Now for some people that might be some sort of a problem. That is exactly why we thought: let’s help these people. Like real super heroes do. Everybody should be able to listen to Lily’s song!
For record company EMI we created a viral campaign to promote Lily’s new album and song. Do you want to censor the song yourself? No problem. We called it: The Unfucker!