SuperHeroes loves Sweden. Not only because Ämeli happens to be both Swede and SuperHero, but also because of all the good things that come from there: knäckebröd, kalles kaviar, Abba, the Swedish Bikini Team…and not to mention some of the best interactive companies now happen to be Swedish.
Fantasy Interactive, B-Reel, Perfect Foolsand North Kingdomwere on stage at the Adobe User Group and presented some selected case studies, shared good insights and anecdotes about work environment, work ethics, different creative approaches and production ideas, as well as some sneak peaks and behind the scenes footage that hinted what is necessary to create a top notch project.
Above everything else, they all highlighted that collaboration is king and that keeping everybody motivated, on the same page and pushing on the right direction is most important to get things done properly; paying minute attention to the details and putting love in every pixel comes next; having fun and loving what you do right after that. We just agree.
Fresh news today: we initiated a large scale research project on interactive prerolls. Together with Sanoma Digital, Metrixlab and Lassie. The press release will be sent in a few minutes.
We have very interesting findings: Among other things, the whitepaper shows that interactive prerolls performed 4 times better than standard ones on brand recall + top of mind and showed 8% click rates.
In the back of our SuperHeroes HQ we have a small room. The walls are black. So we used to call it: the Black Room. And sometimes: the Dark Room. But you know, after some time this room got a little bit too creepy. It was time for some Action. And hell yeah, why not do it great. Check it now. Big thanks to Zeptonn (and our friends ShopAround)!
Sometimes, to help make the world a bit better, SuperHeroes don’t need to make use of super powers or cutting-edge technology. In this case we helped out the African Bicycle Network shaping their branding and creating a WordPress blog template.