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STAGE FRIGHT: behind the screens…

THE MAKING OF STAGE FRIGHT: SO REAL IT’S SCARY 2



Now that Stage Fright: So Real It’s Scary 2 already got to 5,5 million views (in just 5 weeks!), it’s about time to show you a bit more of how we shot it. And because so many people were asking for it – we wonder why… – we also present a special ‘behind the screens’, of what the men were actually looking at in the toilet. We say: enjoy!




BEHIND THE SCREENS

WIN! SAN AWARD

 

 

Another epic win on the awards front! This time SuperHeroes and LG won a SAN Accent for the So Real It’s Scary campaign. The SAN is an advertisers award: it’s the marketing bosses of all big advertisers in Holland rewarding not just the most creative work, but even more so the most effective work. The jury called it a brilliant idea, with a strong execution. <<blush>>

LG Stage Fright: So Real It’s Scary 2




After the amazing success of the LG So Real It’s Scary film (with to date an accumulated 20+ million views…) we SuperHeroes got the scary task to develop the successor. And here it is! Again under the umbrella of So Real It’s Scary, we proudly present STAGE FRIGHT…



The legend goes that a lot of men have issues in the men’s room when somebody is looking at them… So we spend two days in a men’s room in the World Fashion Centre in Amsterdam, treating unsuspecting men to a very special challenge. Will they be able to fight their stage fright?

The psycho-physical experiment is demonstrating just how lifelike the image quality of the new IPS 21:9 UltraWide monitors is. So lifelike, it even influences men’s physical abilities…

Within two days after launch the new film already got over 350.000 views on YouTube. Seems like we’ve got another smash hit :).

UPDATE APRIL 23: we’ve passed the 2,5 million views… in only one week!

UPDATE MAY 23: more than 5 million views!!

Two Webby’s!

Great news today! Two of our projects have been selected as Official Honoree in the 17th Annual Webby Awards! LG So Real It’s Scary was awarded in the Viral Marketing category. And The Existential Adventures of Tim Maia in the Animation category. Happy!

Read out LOUD

2013 has been named ‘Year of Reading Out Loud’ (Jaar van het Voorlezen) in The Netherlands. And probably because we have such powerful voices, SuperHeroes was appointed by the Stichting Lezen to develop the full campaign for it. So here’s the first result. A series of very short 15secs TV-commercials, based around ‘Reading out loud makes everything more…’. The commercials are followed by posters, banners, and a whole range of activities for the full year of 2013. Beware, there’s great stories going to be told…!

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