Author Archives: admin

Swimming with virtual sharks

Always wanted to swim with white sharks, but can’t afford a ticket to South Africa? Or you’re simply too terrified? Well, don’t worry any longer: you can now encounter a great white while floating in clean chlorinated water… 



The technical creators at our sister agency Magic Bullet developed Europe’s first underwater VR glasses for Vodafone, together with Glasnost. They created a floating buoy with animated leds and 4G, and connected it to a 3d-printed special underwater pair of VR glasses.


‘Awesome, super cool, bizarre’. 

The most daring part was an underwater 360 video, that was shot in South Africa. This 360 movie was then streamed onto a set of VR goggles, to a diver submerged underwater in the swimming pool. Check out the film to see the result!




Customs x Coffee = Rusty Gold



At SuperHeroes we love motorbikes. We also love the enthusiasts who set up a bike shop and serve coffee, creating a cool hang-out like Rusty Gold Motorshop.


Together with San Diego-based illustrator Carter Asmann we’ve created this ad series for Rusty Gold, a local motor shop annex coffee bar in Amsterdam. Asmann only used coffee rings and a pencil to draw Rusty Gold Motorshop’s very own Yamaha XS650, a beautifully worn custom-built flat track racer. Next to this, he also used a BMW R100 and Easy Rider’s “Captain America” bike for the campaign.


The advertisement series is published in European motorcycle magazines such as Sideburn. The limited edition prints are up for sale in Rusty Gold Motorshop and via




Zoran Holtkamp, impassioned owner of Rusty Gold (and the XS650) is now selling Carter’s prints in his shop. Holtkamp: “It’s amazing to see the detail he puts in the drawings. And I love the idea of using the coffee rings. It’s so strong. Like our espresso shots.”



Original Rusty Gold Yamaha XS650 advertisement



carter-asmann-6-photo-by-carter-asmannWork in progress of Rusty Gold’s Yamaha XS 650 flat track racer.




Original HD Hydra Glide “Captain America” advertisement for Rusty Gold Motorshop




Original BMW R100 café racer advertisement for Rusty Gold Motorshop


Adnight ’17: “Segway Grand Prix”



Last Friday we were part of Adnight 2017 with a Segway Grand Prix. Together with friends, fans and clients we rolled out an amazing evening of hairpin turns and photo finishes. A big thanks to those who dropped by & dared to race. We had a blast.


A special shout out to our lovely sponsors at Segway, Bos Ice Tea, Grazia and Gin Mayo, who made this night possible.







Check out the Adnight photo album here

Klaas keeps it short



For Dutch energy provider we’ve introduced Klaas. A man of few words, who keeps it short and simple. Just like your Tinder settings. We introduced a digitally native approach to radio and TV, with 10 short films, even shorter 6 second bumpers and plenty of irreverence.





Want to see more of Klaas? Check our Vimeo!

New Client: Giant

Ever wanted to know what it takes to be a champion?


Giant and SuperHeroes teamed up, in collaboration with Dutch professional cyclist Team Sunweb, to launch the new global Ride Like Champions-campaign.


The campaign tells the story of how Tom won the 2017 Giro d’Italia by an impressive 31 seconds. Our content series, driving to Giant’s digital hub and social media channels, brought to life the details that created a champion.


Could you ride like a champion?


We're on a mission

SuperHeroes is a digitally born and raised, ever-evolving international creative agency.
That’s a mouthful, better yet, we’re THE SUPER AGENCY.
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