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WANTED: Super Strategy Sidekick

fichier-7white2At SuperHeroes we’re on a mission: to save the world from boring advertising.

And as our mission gets more traction throughout the world, we need more help.


SuperHeroes is an international, digitally native creative agency. We’ve got an awesome team of about 40 heroes – who span 12 nationalities – and an amazing international roster of clients (like Converse, MTV, ASUS, ING, and Coca-Cola).


As an independent boutique agency our creative business approach and innovative set of weapons is attracting a lot of attention. We’re 10-years strong in Amsterdam, 3-years strong in New York City and recent newcomers to Singapore. We’ve got no shortage of ambition and entrepreneurship and let great and smart creative lead everything we do.


We’re looking for a ‘Super Strategy Intern’ to start in September 2019: a problem solver with a flair for communications and the research skills of a detective. This position is for our Amsterdam office and its duration is ideally for 6 months.


*Candidates must be affiliated to a university at the time of their internship.


•    Support the strategy team on, communications planning, customer journey development, and innovation projects
•    Turn data into insights that inspire and rationalize the development of campaigns and executions
•    Support the strategy team on workshops and F2F sessions

• .  Manage social media accounts, including creating engaging social posts, reporting and proposing new ideas

•    Liaison with other agency teams to ensure collaboration in different projects



Desired skills
•    HBO or WO studies in communications, marketing, design thinking, social psychology and/or related fields.
•    Eagerness to learn and contribute
•    Capacity to think holistically about problems
•    Strong written and verbal communication skills
•    A sociable and inspiring personality – people are genuinely happy to see and work with you

•    Fluent in English (Dutch a plus)

•    Being a social media guru is a great plus

•    Being great with programs like Keynote, PP, and Excel also a great plus


What we offer
•    You will get a full-time 6-month internship (starting in September)

•    You will become a SuperHero (isn’t that just awesome?)

•    You will work in our hideout in the heart of Amsterdam

•    You’ll even get a decent lunch at our hideout


Please send your cv and motivation to, or contact Daniel @ 31 (0)20 846 38 06. Let’s fly!


The Strongest Hospital Gowns




Being hospitalised can be quite scary and intimidating, especially when you’re a young kid that’s battling a disease.


Luckily, new SuperHeroes Fede and Diego (in the true sense of the word!) came to the rescue with a groundbreaking initiative that has made quite the impact: The Strongest Hospital Gowns (original title: Las Batas Más Fuertas). To help children cope, to lift their spirits and get them through tough times, no matter what they’re up against.


The duo, who hail from Spain and Brazil, came up with the inspirational idea to get children out of their dull green hospital gowns and give them their own custom hospital gowns. Made out of football shirts. Clever huh?


Panenka, a Spanish football magazine, made it all happen and their efforts of spreading the word truly paid off – ‘The Strongest Hospital Gowns’ went viral! It has been picked up all around the world. Several football clubs and organisations, such as Adidas, Real Madrid, and the Argentinian Football Association (just to name a few), have made known that they’re eager to join the initiative.


Check out everything to know about The Strongest Hospital Gowns on





Marketing, the 2019 Way: How Glossier created a cult following with Gen Z and Millennials


By: Kirsten Cave, Account Director.



How are my eyebrows always on fleek you ask? Introducing Glossier and their game-changing product: Boy Brow.


Glossier is a skincare and lifestyle beauty brand and I’ve proudly self-appointed myself as their brand ambassador because their products are the real deal. Not only do they have a badass female CEO ruling the game, their products last all day and their marketing is diverse and inclusive. In fact, if I continue to spam them with tags on my Instagram I could personally be featured in their feed – goals.


Maintaining loyalty within a cohort of consumers with fleeting attention spans is difficult, but Glossier has managed to generate a loyal following who have driven them to financial unicorn status in just 5 years. So yes, it’s not just me fangirling over their products.


The company has successfully surpassed revenues of USD$100 Million in 2018 and is now valued at USD$1.2 Billion. They’ve been named the most innovative company by Fast Company (2017) and their founder, Emily Weiss, won this year’s Webby Entrepreneur of the Year award. Now that’s a #girlboss.


Their belief in community challenges the traditional sales model – while most companies focus on sales figures in the short-term, Glossier understands their consumers appreciate authenticity and community. Focusing then on an evolved purchasing cycle with WOM at its core, as opposed to quick, short-term sales.


Obsessing over their boy brow D2C marketing model has shifted my needs from a brand:


Rehumanize marketing

Glossier not only listens to feedback but involves their customers in the product development process. They also consider any customer an influencer and feature them on their channels regularly, including a section of their website dedicated to super fans they appoint as brand ambassadors (sadly, not yet me).


DO: Invest in your customers as co-creators and acknowledge the power of user-generated content. Be authentic in your marketing. Don’t forget that fact-checking is just a Google click away.


Enrich the unboxing experience

My first Glossier package arrived in a plain cardboard box, with a big GLOSSIER logo on the outside. I took a picture. When I opened the box, the inside was flooded with a light pink colour and the words “YOU LOOK GOOD”. I took a picture (and they were right, I DID look good). Then, of course, the products were packaged beautifully (read: Instagrammable) and they even came with adorable Glossier stylized stickers to personalize my products. I took another picture and then I posted it all to Instagram. Get it? User-generated content = free marketing, people! And guess what, they liked my post! Dreams really can come true.


DO: Ensure consistency in your brand experience, transitioning from the digital to the physical world. Design products to encourage customer content, focusing on the customer at-home experience.


Speak their language

As an avocado toast-loving Millennial myself, I like brands to have a bit of charisma and to not read off a script when I’m engaging with them. Take a peek at Glossier’s Instagram feed and you’ll get an array of relevant, sassy and alluring content. They quickly reply to customer comments and engage in the conversation.


DO: Digital is great, but don’t be a robot. Consumers want to communicate in their language, your brand should emulate this. Meet your customers where they are, personalize their customer service on their preferred channels.


As purchasing power has shifted into the hands of a new generation of consumers, the landscape has changed. Customers are at the forefront of brand decisions, with the ability to drive the conversation both online and offline. As a brand, encourage conversation, let your customers be heard and then do something about it.


Basically, I’m just writing this post because I really want them to start shipping to the Netherlands…

SuperHeroes New York names Geoff Desreumaux as Head of Strategy



We named Geoff Desreumaux as Head of Strategy of our New York office!


Geoff joins our Williamsburg-based agency (currently working with brands such as Dubai Tourism, Sixt Rent a Car USA, Canon, and Akzo Nobel) after notably launching snapr, the first decentralized content creation platform for brands and agencies. Prior to this, Geoff served as social media director for Zimmerman in Florida, Head of Social for Lexis in London and Senior Strategist at Cheil UK. Geoff led strategy and content creation for brands such as Samsung, Virgin Mobile, Harley Davidson, Diet Coke, Beefeater, Chivas Whisky and retail powerhouses such as Office Depot, Michaels Craft stores, and The Body Shop.


Geoff is also the co-founder of We are Social Media (WeRSM), one of the world’s leading independent sources of digital marketing news and insight, covering social media marketing and the connected lifestyle. Recently, for the second year in a row, Geoff was named as one of the top social media influencers to follow in 2019.

‘We are in the business of capturing attention’, Geoff says. ‘Never before has it been so crucial to integrate media strategy, planning, and buying in creativity. And while all agencies know they must evolve, SuperHeroes is already there. Our post-advertising mindset is key in making our clients famous and growing their business.’


The New York office has seen steady growth since opening its doors in early 2016. The ongoing focus for the NYC office is to work with brands with a hunger for fresh creativity, plus to serve the agency’s global clients. New York was the first step in an ambitious expansion plan for the ten-year-old agency, which is focused on stateside growth in 2019. It also just established a satellite office in Singapore due to its large Asian client base.


Rob Zuurbier, partner and managing director, SuperHeroes New York:

“It remains our ambition to retain the entrepreneurial, creativity-driven spirit of an independent boutique agency, whilst creating work that speaks to people both stateside and globally. With Geoff’s help in shaping the New York office, we’re in an even better position to further service our clients in the forward-thinking ‘post-advertising’ world.’




SuperHeroes’ The Motorcycle Symphony has been nominated for ‘Best Original Composition in Advertising’ in the Buma Awards for best ad music.


Out of the more than 150 commercials that were sent in, the jury selected 10 commercials that are nominated in the category ‘Original Composition in Advertising’ and 10 commercials that are nominated in the category ‘Best Sync in Advertising’.


The winner will be determined by the vote of the online public (50%) and the jury (50%).

So we need your help with getting as many votes as possible!!!


How can you help us win the award?

CAST YOUR VOTE for The Motorcycle Symphony and spread the word about our nomination!


Right now, we’re one of 10 nominees in total in our category. The top 3 will be announced at the beginning of May and will be invited for the Ad Music Awards ceremony in Amsterdam, on Tuesday, May 21, 2019.


About The Motorcycle Symphony

SuperHeroes created the world’s first motorcycle symphony. It pays tribute to men who have been dealt a tough hand in life. Conducted by Dominic Seldis of the Royal Concertgebouw Orchestra Amsterdam and created for the Distinguished Gentleman’s Ride in Amsterdam that was organised by Rusty Gold.



Read more info about The Motorcycle Symphony!


About The Ad Music Awards

The Buma Awards is one of the most prestigious award shows in the Dutch music industry. To reward the increasing importance of music in the advertising industry, the Buma Awards joined forces with Adformatie to officially make ad music a part of their ceremony this year.


Find the Buma Awards online here.
Find Adformatie online here.


Let’s fly!

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