Author Archives: admin



Dutch TV show ‘De Wereld Draait Door’ approached us to make a short film about the Dutch identity – a big theme in election time. So we did, and Niek went on air to present it.



Will you take the shortcut?


There’s an easier way to get what you want when you need it. That’s exactly what Setapp, the recently launched “Netflix for apps”, wants to prove. Our New York shop surprised unsuspecting fisherman on a lake in Orlando with a fresh shortcut.


> How AdWeek covered the campaign



Setapp is a subscription service with unlimited access to the best Mac apps for a monthly fee. With Setapp in the dock of your Mac, you’ll get around the hassle of having to go through tons of apps in the official app store, a shortcut that we so often would love to have in life.


Whether it’s speed fishing or finding the easier way to build a birdhouse, the multi-channel introduction campaign celebrates the convenience of taking a shortcut.



Take the shortcut

The campaign is built on the success of our SuperClose model. By applying sequential storytelling to the long idea of “taking the shortcut”, we’re able to target different people in an engaging way.


The campaign shows different types of struggling, brought in short-form content like promotional videos, a product demo and display ads. We see the hassle of starting a fire, building a birdhouse or picking the right apps for Mac, and how all these moments are minimized by offering people a shortcut. All films are directed by talented director duo Pete & Jamie.














WANTED: Junior Social Media Hero

social-analytics_postWill you be the pen, pencil and fortune teller for our broad range of brands? From Facebook to Snapchat, from Google Analytics to LinkedIn, you know how to make way within the social and online landscape. Your writing skills are part of your set of super powers and you’re eager to find the relevant data and answers for the questions popping up in our projects.


We are SuperHeroes, an advertising agency with a digital DNA that’s on a mission to save the world from boring advertising. With offices in Amsterdam and New York we’re working on a great range of brands, from Converse and ASUS, to Coca-Cola and Essent, to O’Neill and Remington.  And as we’re growing, we need more help.


Your tasks:
• Manage several social media accounts (from content creation to reporting)
• Manage social media advertising accounts
• Maintain internal social accounts
• Do online research (audiences, trends etc)
• Support the PR Manager
• Work with social analytics tools and create thorough analytics reports.


Your skills:
• Well structured and precise (community managing)
• Strong analytical skills
• Social Media savvy
• Dutch native in copywriting (ideally)
• Strong communicator
• Academic level in working/thinking
• Working experience: 1-3 years


What we offer
•     You will get a full-time job
•     You will become a SuperHero (isn’t that just awesome?)
•     You will work in one of the 30 most coolest offices in the world, in our hideout in the heart of Amsterdam
•     You’ll even get a decent salary.


We’re looking for a strong communicator that can hit the ground running. Please send us your short motivation letter and your CV to before February 17th, or contact Sanne @ + 31 (0)20 846 38 06. Let’s fly!

New clients: and Essent



We are excited and honored to announce our newest super clients: and Essent, two of the largest energy brands in the Netherlands. Both brands chose SuperHeroes after a pitch which was lead by 3MO.


Ingrid Nagtzaam, manager branding: “We’re in need of a digital first agency to bring our brands to the next level. SuperHeroes convincingly showed us how we can do this.”


We’re looking forward to using our superpowers to build these great brands and support their newest campaigns and new product introductions.


Keep an eye on our social channels to stay updated on the work!


Dutch Copywriter

Okay, here’s a clickable link too:




We're on a mission

SuperHeroes is a digitally born and raised, ever-evolving international creative agency.
That’s a mouthful, better yet, we’re THE SUPER AGENCY.
Read more

Follow our social channels