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FROM DUDE TO DIVA

With the new Air Plates from Remington, world’s first hair straightener with suspended plates, you can transform yourself in any look you desire. In our brand new campaign we transformed an innocent model into 4 pop divas, to show: you truly can create any hairdo you dream of with this styling product! The 4 popdiva looks were captured by fashion photographer Colin Hill.

 

Who doesn’t like to go all out for a night out? During these moments, your inner star comes out right?! For the biggest effect, we chose a male model. For the element of surprise we didn’t tell him what we would do to him that day…

 

 

Ultimate makeover

The perfect team was invited to transform our model Joep: hair stylist Floor Kleyne who works for ELLE and Cosmopolitan. Make up artist Yo-Kaw Pat, who works for several brands and magazines and blogs for Vogue. And fashion stylist Inez Noami, who you may know from her work in Glamcult and Sicky Magazine.

 

The new campaign consists of 4 fashion portraits, a video and social media content that includes short videos, behind the scenes footage, timelapse videos and blooper material.

 

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Considering Solar panels? You’re sold in 6 seconds

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For Essent, one of the largest energy companies in the Netherlands, we launched a 6-second bumper campaign that takes down barriers around buying solar panels. The online campaign is aligned with YouTube’s new bumper ad strategy and follows our SuperClose model. It’s the first videos series we’ve made for Essent.

 

By using sequential storytelling viewers are confronted with different arguments to invest in solar panels, combined with actual consumer insights. Buying solar panels is a process of years for most people. What is your actual investment? What is the time span of earning back your investment? Which panels are suitable for your situation? How many panels will fit on your roof and who is a reliable installer?

 

The new campaign takes away all questions or concerns you may have on investing in solar panels with snack-size digital content. Check out the six second bumpers on Youtube, Uitzendinggemist or Facebook. The bumpers are complemented with a series of adjacent banners and social ads.

 

For this campaign we work closely together with SearchResult, Mediacom and Etcetera.

 

Campaign videos:

Reliable installer

A smart investment

How many panels

25 years of benefit

Expert advice

Also when you’re not at home

Questions and comfort

Reliability

 

 

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Remaster the Internet wins Silver Telly

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More international awards news! Last week SuperHeroes New York and Move Films won a Silver Telly for LG’s supersmooooothh Remaster the Internet campaign at the 38th Annual Telly Awards! It’s a remarkable achievement to be selected as they receive over 15.000 entries from the finest advertising agencies and production companies from all over the world.

 

The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films.

 

Want to see the campaign? It’s here https://hellosuperheroes.com/portfolio/remaster-the-internet

 

 

Alien + Dinosaur named Webby Awards Honoree!

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We’re really happy to announce that the The Alien and The Dinosaur film was named Webby Awards Honoree in the Advertising, Media, & PR – Video Ad Longform category! Amazing to be listed alongside the best work in the world. Big thanks to ASUS HQ for the trust in this unique streetsourced project and a great collab!

 

Missed the movie? Here it is https://hellosuperheroes.com/portfolio/alien-and-the-dinosaur

 

 

 

This 3D audio podcast gets into your head

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For ING, we just launched an innovative 3D audio podcast. It brings you right to the middle of a football pitch and into the secret corners of the Rijksmuseum. ING is highly involved in social initiatives that help move the country forwards. To support these initiatives, SuperHeroes Amsterdam created a podcast series called ‘Koplopers’ in collaboration with sound studio Big Orange.

 

Every episode highlights a special story behind a social initiative. We for instance visit the renovators of Rembrandts’ famous Marten and Oopjen paintings with the researchers of the Rijksmuseum. Another episode tells the story of a musician who helps demented elderly by reminiscing memories through sounds.

 

‘Koplopers’ is the first ever podcast that has been recorded with binaural audio. With this technique sounds are registered like every human receives them. By simply wearing headphones or earplugs you’re experiencing the story as if you’re actually part of it.

 

Curious? Put on your headphones and listen to the first four episodes:

Episode 1Everyone sports at Only Friends

Episode 2Marten en Oopjen at home in the Rijksmuseum

Episode 3This is how memories sound like at Klankspoor

Episode 4The dream jobs at Emma At Work

 

The podcast series can be found on ING.nl/koplopersSpotify.nl and soon also on iTunes. 

 

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