Now that Stage Fright: So Real It's Scary 2 already got to 5,5 million views (in just 5 weeks!), it's about time to show you a bit more of how we shot it. And because so many people were asking for it - we wonder why... - we also present a special 'behind the screens', of what the men were actually looking at in the toilet. We say: enjoy!
BEHIND THE SCREENS
THE MAKING OF STAGE FRIGHT: SO REAL IT'S SCARY 2
Another epic win on the awards front! This time SuperHeroes and LG won a SAN Accent for the So Real It's Scary campaign. The SAN is an advertisers award: it's the marketing bosses of all big advertisers in Holland rewarding not just the most creative work, but even more so the most effective work. The jury called it a brilliant idea, with a strong execution. <<blush>>
After the amazing success of the LG So Real It's Scary film (with to date an accumulated 20+ million views...) we SuperHeroes got the scary task to develop the successor. And here it is! Again under the umbrella of So Real It's Scary, we proudly present STAGE FRIGHT...
The legend goes that a lot of men have issues in the men’s room when somebody is looking at them… So we spend two days in a men's room in the World Fashion Centre in Amsterdam, treating unsuspecting men to a very special challenge. Will they be able to fight their stage fright?
The psycho-physical experiment is demonstrating just how lifelike the image quality of the new IPS 21:9 UltraWide monitors is. So lifelike, it even influences men’s physical abilities...
Within two days after launch the new film already got over 350.000 views on YouTube. Seems like we've got another smash hit :). UPDATE APRIL 23: we've passed the 2,5 million views... in only one week! UPDATE MAY 23: more than 5 million views!!
Great news today! Two of our projects have been selected as Official Honoree in the 17th Annual Webby Awards! LG So Real It's Scary was awarded in the Viral Marketing category. And The Existential Adventures of Tim Maia in the Animation category. Happy!
2013 has been named 'Year of Reading Out Loud' (Jaar van het Voorlezen) in The Netherlands. And probably because we have such powerful voices, SuperHeroes was appointed by the Stichting Lezen to develop the full campaign for it. So here's the first result. A series of very short 15secs TV-commercials, based around 'Reading out loud makes everything more...'. The commercials are followed by posters, banners, and a whole range of activities for the full year of 2013. Beware, there's great stories going to be told...!
It’s been a busy four months since our LG So Real It’s Scary video hit the World Wide Web and boy what a four months it has been. The film has on its main YouTube location already racked up 18,3 million views, and there's around 2 million extra on different locations.
With global appearances on ITV, RTL, Chinese CCTV and Korean channels to a news feature on Good Morning America, it is fair to say the online film has gone from strength to strength. It is living the viral highlife as it journeys out of the web and onto TV screens. Still it's growing. If you keep your eyes peeled there are mentions on Twitter and shares on Facebook.
Adweek.com have been singing its praises by recently listing it as number seven in their 10 Most Watched Tech Ads of 2012. Greatness coming out of our SuperHeroes hideout!
If you’ve been living in a box and haven’t watched the video yet, here it is:
Or, you can check out the America This Morning news feature here:
MAMA WE'VE JUST WON A MAJOR GLOBAL PITCH!
More to be revealed soon...
(image courtesy The Perry Boys)
This past week the Motion Graphics Department at SuperHeroes has been busy doing some research and development for a technique to be used in an upcoming project.
The aforementioned technique is matchmoving/face tracking and replacement.
For the technically inclined, more details after the video:
While the video is fairly self-explanatory, there are some factors that got left out due to editing. The main one being how we incorporated the use of Microsoft's Kinect camera to do a scan of Chris's face.
So yes, not only did we photograph him and have that 3d head & face that you see, but there's even yet another one that is significantly more detailed and accurate. However where the face in the video has a texture based on photographs, the Kinect scan is purely a mesh used in conjunction with the textured model as well as tracking markers we specified.
Technical enough yet?
To delve even deeper into the jargon/nerd-talk, we made two prototypes for tracking markers (which you can see for a bit in the video). Our first attempt was a headband with 3 sticks attached to it, with tracking markers at the end of said sticks. While that gave us lots of parallax and tracking data, it wasn't sturdy enough and the wiggling around was giving us bad data. Our solution was to acquire an Orgasmatron (weird name, we know), and attach a single (but larger) tracker on top. The latter tracking rig yielded the best results, so we plan on developing that one further for the actual project.
And a final bit of motion lingo: the 3d tracking is a mix of user-inputted tracking points, as well as geometry/object tracking (which is why we generate the face with photos and Kinect scans).
If you've made it this far, congratulations! Here's some stills of the process:
For the technically inclined, more details after the video:
While the video is fairly self-explanatory, there are some factors that got left out due to editing. The main one being how we incorporated the use of Microsoft's Kinect camera to do a scan of Chris's face.
So yes, not only did we photograph him and have that 3d head & face that you see, but there's even yet another one that is significantly more detailed and accurate. However where the face in the video has a texture based on photographs, the Kinect scan is purely a mesh used in conjunction with the textured model as well as tracking markers we specified.
Technical enough yet?
To delve even deeper into the jargon/nerd-talk, we made two prototypes for tracking markers (which you can see for a bit in the video). Our first attempt was a headband with 3 sticks attached to it, with tracking markers at the end of said sticks. While that gave us lots of parallax and tracking data, it wasn't sturdy enough and the wiggling around was giving us bad data. Our solution was to acquire an Orgasmatron (weird name, we know), and attach a single (but larger) tracker on top. The latter tracking rig yielded the best results, so we plan on developing that one further for the actual project.
And a final bit of motion lingo: the 3d tracking is a mix of user-inputted tracking points, as well as geometry/object tracking (which is why we generate the face with photos and Kinect scans).
If you've made it this far, congratulations! Here's some stills of the process:
Viva Tim! Our Tim Maia animation is doing extremely well and was just awarded a 'staff pick' by Vimeo, one of the most influential awards from a video site. In 4 weeks it has already reached over 200k views on YouTube, Vimeo and Daily Motion and keeps generating great feedback (several thousand likes on each platform, and on average more than 10 tweets about the film per hour).
See the video here: http://vimeo.com/channels/staffpicks/55026049
BOOM, KAPOW, ZIPZOOP, PLOSH!
Rubbing our heads and wiping the post-festive gunk from our eyes, the New Year bought with it some rather exciting news…
Not only did our work with Diesel for The Magic of Christmas get featured on some of our favourite websites (Design Licks, AdAge, Creativity Online and SiteInspire to name but a few), it was also added to the public shortlist for The FWA, won a top award from the French Design Index and smashed the board to win top prize at the CSS Design Awards.
KAPOW!
If that wasn't enough, most excitingly, January 1st saw The Magic of Christmas featured as site of the day on Awwwards - the top banana in recognition and prestige for web designers.
Also appearing in their annual book "The 365 Best CSS Websites Around The World", SuperHeroes will be added to their Winners’ List.
Proud is an understatement, so much so, our attempts at a dry January have flown right out the window. A SuperHero's gotta do what a SuperHero's gotta do - now pass the champagne!!
If you didn't see the videos first time around, here's what you missed:
Thanks to Diesel for making it all possible...