We found a small corner in our hideout to secretly prepare a new showreel with our latest work. Here you go: 90 seconds of pure pleasure!
More About Advertising featured our creative director Niek Eijsbouts with his pick of campaigns that influenced him throughout his career.
Rumour has it the ads were unofficially curated by Seinfeld’s homeboy George Costanza. Guess we’ll never know, but his pick surely is funny.
Meanwhile, in the hideout…
With most of the SuperHeroes returning from holidays again, a few of us decided to have some fun and make a short welcoming film. Heartwarming, that’s what it is.
A new hero on the block… We’ve signed creative director Niek Eijsbouts to take a key role at our Amsterdam hideout. Prior to joining SuperHeroes, Niek built a great reputation at agencies such as KesselsKramer and Belgian communications shop Happiness Brussels.
Niek himself: “I love independent agencies, because you can’t build creativity on annual reports. That’s also why I love joining SuperHeroes. Since the start there’s been digital creativity at heart, finger-licking executions with the right collaborations and a prosperous ground for side projects.”
The recent surge in mobile dating apps has made meeting new people more accessible than ever. Research also suggests, it stimulates one-night stands and casual encounters. But despite all this, finding someone to simply spend quality time with at home, is still proving difficult.
We proudly present our newest project by our innovation unit Super Powered:Netfling – the app that brings dating and binge-watching together.
The mechanism behind the app is simple: upon gathering information on a user’s most-watched TV shows and films, Netfling will display other users that are potential matches. Nowadays, binge-watching TV shows together is a key element in relationships. Selecting Mr. or Mrs right based on favorite TV shows could make the dating game a little more cozy.
Netfling is an inspirational concept by our innovation unit Super Powered. The unit superpowers everyday objects and creates its own slew of projects and ideas to stir up the status quo. Another recent project by Super Powered was the Type to Design web tool, which recently featured all over the globe.
Want to connect? www.facebook.com/netfling
Sometimes you stumble upon something you can’t wait to pick up yourself. So we proudly present TypetoDesign.com.
Creating a new typeface is one of the most difficult and rewarding disciplines in a designer’s world. Our designers were really excited by the #36daysoftype challenge on Instagram, and wanted to highlight the thousands of kick-ass designs that were submitted. The project invited designers and artists to unleash their creativity and create letters and numbers in a unique way and upload them to Instagram.
The idea was to create a tool that creates a randomly generated font from the #36daysoftype characters. Simply type in your text and design your own little art piece with letters picked from the challenge. Type it, design it, hang it on your wall.
Easy come, easy go :).
Big thanks to our heroes Ola, Chris, Krister and Vilhelm, and not to forget our innovation unit Super Powered!
**UPDATE** We’ve taken over the web…
Still a wonderful resource. Type to design, a challenge to explore variations of each character. http://t.co/zQs2LvE6lN
— Smashing Magazine (@smashingmag) May 26, 2015
You can’t unleash the creative spirit without opening up to it. Every month Converse and Foot Locker release an ‘Exclusive’ – a Chuck special only for sale at Foot Locker. And of course these need love on all social channels. So for the past 6 months we’ve invited in amazing artists from all over the globe to share their interpretations on the sneakers. We’ve recorded each trip and art piece and have collected some great examples down here.
Adrian & Gidi
Micha de Bie
Zes & OWOW