SuperHeroes Amsterdam appoints Marc Pieterse to Head of Strategy


Marc Pieterse has been appointed to Head of Strategy at SuperHeroes Amsterdam. He previously worked as a Strategy Director at Ogilvy and N = 5. Marc started in advertising 15 years ago at N = 5, where he developed into an impassioned brand strategist on accounts such as KPN, Mercedes-Benz, and Marktplaats.


Marc was responsible for the famous Telfort campaign that transformed the brand from a price slasher into a full-fledged brand that customers could greatly benefit from.

After a year of working on campaigns for Netflix, Essent, ASUS, Eurojackpot and at SuperHeroes, and learning to understand digital buzz words, he was appointed to Head of Strategy.


“So much is happening in the world of advertising and that change is really embraced here. We now call ourselves the ‘post-advertising ad agency’ (wink, wink ;))

With the combination of the agency’s digital DNA and my solid brand strategic background, we offer brands a magical combination of strategic superpowers full of innovation and with a strong focus on creating awareness/attention for the brand in the current fight for attention.

At SuperHeroes we have the ambition to really advance the profession”, says Marc.


Founder/managing director Django Weisz Blanchetta adds: “Our Amsterdam Strategy team is accelerating quickly with Marc at the helm. Together with Geoff Desreumaux, our strategy lead in New York, we have developed a strategic and creative approach which is having an impact both in the Netherlands and globally.”

“I love the internet, especially when it doesn’t take itself too seriously”

Rogier Vijverberg of international creative agency SuperHeroes was the curator of ‘Random Pic(k) Of The Day For A Week’.




For a year now, Nils Adriaans has been asking people who work in the advertising industry to curate his column ‘Random pic(k) of the day’ for a week. “I post a visual/film/music video/poem of his or her choice and a brief explanation on why they chose the excerpt on my Facebook page.” Additionally, Nils has been gathering all the contributions of his curators on Adformatie every Friday.


This week, Rogier Vijverberg, ECD and co-founder of SuperHeroes Amsterdam / New York / Shanghai (the only Dutch international creative agency), was the curator for the week.

“Back in the day, before we had three hours of screen time on our hands, the Internet was our main source of interactive entertainment. We’ve lost it a bit in the frenzy of Instagram and YouTube, but I still love the internet. And certainly when it doesn’t take itself too seriously. Forget all the crazy internet and hateful comments or the deadline that is waiting. Just randomly click on a couple of buttons for 5 minutes. Or you know what, slap someone in the face with an eel? That’s great. I’ve chosen a few of my personal Internet favorites over the years.”


Here are the five contributions from Vijverberg:


1. Like fish?


Eel slap.




2. It’s way more fun to find what you absolutely don’t need 


You can go to or and find what you probably need. But it’s way more fun to find what you absolutely don’t need. The website is full of useless gadgets and freaky products.




3. Google for pointless websites


If you don’t feel like searching for useless things, there’s luckily also a Google for pointless websites. Click on the Bored Button and see hundreds of interactive websites.

Disclaimer: it’s addictive, sorry.




4. Infinite viewing pleasure


Okay, this one’s a little more serious. There’s a lot disappearing from the Internet, but is our collective Internet memory. The Prelinger Archives is part of the website. Here you’ll find thousands of American videos from 1903 ’til the present day. And not just the famous blockbusters, but everything. From home movies and government movies to old road trips. Infinite viewing pleasure.




5. Rafaël Rozendaal


Rafaël Rozendaal has been my favorite web artist for years now. Websites as colorful artworks in which you can lose yourself for a while, but also legendary guilty pleasures such as Paper Toilet. He now builds interactive installations all over the world, but also remains true to his roots. Check his latest work here: Some Still.






Originally published on Adformatie.





Good company, drinks, snacks and of course, clever things being said and new information being shared!


It was time for another edition of our ongoing HOLLA series in which we x-ray today’s hottest communication phenomena, cultures, and trends. The theme for HOLLA 6 was “Meanwhile in China…”. We focused on how WeChat is impacting modern-day commerce in China and transforming every sector of the economy, from fashion to travel to education. And how it will possibly take over Europe…


After a short introduction from SuperHeroes Managing Director Django, we welcomed NextportChina, China digital marketing agency, and WeChat marketing specialist, as our very special guest for the evening. And boy, no stone was left unturned about this Chinese social media platform that doesn’t just serve as a payment system and shopping platform, but also a news service, transport gateway and more.


Interesting insights, thought starters and perspectives were shared with our audience of clients and industry professionals. To wrap it up, we had a fun little Kahoot quiz ready.





For many Chinese people, WeChat has in no time become a way of living. It is more than a social messaging network: it’s a payment system, a shopping platform, a news service, a transport gateway, and so on. The service is transforming every sector of the economy, from fashion to travel to education.


Will it reach those heights in Europe as well? Time will tell.


Thanks everyone for coming out and stay tuned for our next HOLLA! 

And give WeChat a try yourself of course ;-)







Little Black Book‘s Immortal Awards embarked on their international showcase tour in February and have now set up a series of in-house private screenings to continue inspiring creative teams globally!


Last week, we had the pleasure of having Paul Monan (Awards Director) and Alex Reeves (Europe Editor) over to show us this year’s Immortal Awards winners reel.


We got to enjoy the short but sweet reel that was jam-packed with the greatest international creative work from last year. With just 4 Immortal Winners and only 12 further Commendations, the jury made sure that the absolute cream of the crop was picked.

And it showed.


Thank you, LBB!

HOLLA Special: Meanwhile in China…


Limited seats left |||| register now! |||| Thursday 12th, 6-8pm


Did you know WeChat only serves only one or two ads a day? Facebook just announced that it is totally redesigning its platform and its Whatsapp/ Messenger services.

They will probably have to: WeChat is moving into Europe, and that won’t go by unnoticed…


We have a few spots left for our HOLLA SPECIAL tomorrow, focusing on how WeChat is impacting modern-day commerce.


For many Chinese people, WeChat has in no time become a way of living. It is more than a social messaging network: it’s a payment system, a shopping platform, a news service, a transport gateway, and so on. The service is transforming every sector of the economy, from fashion to travel to education.


Feel scared and inspired

This HOLLA we will dive deep into WeChat to get inspired and be prepared:

  • What is WeChat and what is its impact?
  • What does it mean for Western brands?
  • What are the business opportunities?
  • How will it impact Facebook/Instagram/ Google?

Special guest of the evening is Nextport China (specialized in WeChat marketing). And like with every HOLLA, we also open up to having a proper debate.


Join the session & RSVP to !


Thursday, June 13

6.00 – 8.00 PM

SuperHeroes Amsterdam, Keizersgracht 585

Drinks and snacks included.


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