We found a small corner in our hideout to secretly prepare a new showreel with our latest work. Here you go: 90 seconds of  pure pleasure!

Posted in: Portfolio |

Beps Whatsapp

“Prinsjesdag” is a yearly happening in the Netherlands when the government presents its budget plan. But these numbers and figures have gotten increasingly incomprehensible for the average Dutch person. We felt it was a problem worth tackling for ING, one of Holland’s largest banks.

We introduced Bep’s Whatsapp: a streetwise, mature lady who loves the royals and knows how to handle her own wallet. And by connecting through Whatsapp, she was able to explain the national budget plan to anyone, in her very own language.

From her personal headquarters at the ING main office she really came to life. Using her own witty wisdoms and backed by our crack team of financial experts, she was able to answer over 3.000 questions. Within a few hours her chats found their way through the web reaching more than a staggering 1 million impressions on Facebook and Twitter in just one day.

Bep helped people from all walks of life. Whether they’re a young mother in a small town or a bar owner in the capital, worrying about taxes. At its peak, Bep chatted with more than 2.100 people on a smorgasbord of questions. 

ING hit a real nerve by using WhatsApp as a personal medium. This allowed participants to come forward with very personal questions without being exposed to the public, like on Twitter. The character of Bep reinforced this face to face nature of the interactions. And most importantly, the ING’s expert advice was told in an engaging way.

Long live Bep! Hooray, hooray, hooray!



Posted in: Portfolio | Tagged: , , , , |

The 9 best ads picked by our creative director


More About Advertising featured our creative director Niek Eijsbouts with his pick of campaigns that influenced him throughout his career.

Rumour has it the ads were unofficially curated by Seinfeld’s homeboy George Costanza. Guess we’ll never know, but his pick surely is funny.

Posted in: Brainfood | Tagged: , , , , |

Happy End of Holidays!

Meanwhile, in the hideout…
With most of the SuperHeroes returning from holidays again, a few of us decided to have some fun and make a short welcoming film. Heartwarming, that’s what it is.

Posted in: SuperHeroes |

Say hi to Niek


A new hero on the block… We’ve signed creative director Niek Eijsbouts to take a key role at our Amsterdam hideout. Prior to joining SuperHeroes, Niek built a great reputation at agencies such as KesselsKramer and Belgian communications shop Happiness Brussels.

Niek himself: “I love independent agencies, because you can’t build creativity on annual reports. That’s also why I love joining SuperHeroes. Since the start there’s been digital creativity at heart, finger-licking executions with the right collaborations and a prosperous ground for side projects.”

Welcome Niek!


Posted in: SuperHeroes |

It’s coming


Yes, it’s coming!


Posted in: Portfolio |

Bring out the popcorn: here’s your new dating app!

The recent surge in mobile dating apps has made meeting new people more accessible than ever. Research also suggests, it stimulates one-night stands and casual encounters. But despite all this, finding someone to simply spend quality time with at home, is still proving difficult.
We proudly present our newest project by our innovation unit  Super Powered:Netfling – the app that brings dating and binge-watching together.

The mechanism behind the app is simple: upon gathering information on a user’s most-watched TV shows and films, Netfling will display other users that are potential matches. Nowadays, binge-watching TV shows together is a key element in relationships. Selecting Mr. or Mrs right  based on favorite TV shows could make the dating game a little more cozy.

Netfling is an inspirational concept by our innovation unit Super Powered. The unit superpowers everyday objects and creates its own slew of projects and ideas to stir up the status quo. Another recent project by Super Powered was the Type to Design web tool, which recently featured all over the globe.

Want to connect?

Posted in: Portfolio, SuperHeroes |

SuperHeroes launches GreatQuestion! – – – The digital first PR agency


We’re happy to present GreatQuestion! 

Our new digital first PR agency – part of the SuperHeroes group.

Great Question logoGreatQuestion! has been established in order to help brands bridge the – increasingly blurred – gap between PR and social, and bring an extra shot of creativity and innovation to both disciplines.  Influencers are no longer simply journalists and bloggers, they can be anyone within their own social circle. The agency brings together a team of experts to answer the new demands of communicating effectively with an increasingly online audience.

GreatQuestion! as a PR and social media unit is about more than checking boxes. It’s about going above and beyond in terms of integrated working. To help clients make sense of the blurred lines between PR and social, and bring extra creativity to both fields.

Leading by example, Paula den Dunnen (former communications director at Tesla) sums it up: ‘With GreatQuestion! we extend PR to the level of you and me. We have developed a signature approach in which we seamlessly integrate PR, social and events. From generating expert reviews by journalists and bloggers to inspiring personal stories of prospects and fans; we don’t leave any source untapped. 24/7 interacting everywhere, we’re on it.’

Oh, you bet they’re on it. 

Want to connect? Ask them any question here:


Posted in: SuperHeroes | Tagged: , , , , , , , , |

Type to Design


Sometimes you stumble upon something you can’t wait to pick up yourself. So we proudly present

Creating a new typeface is one of the most difficult and rewarding disciplines in a designer’s world. Our designers were really excited by the #36daysoftype challenge on Instagram, and wanted to highlight the thousands of kick-ass designs that were submitted. The project invited designers and artists to unleash their creativity and create letters and numbers in a unique way and upload them to Instagram.

The idea was to create a tool that creates a randomly generated font from the #36daysoftype characters. Simply type in your text and design your own little art piece with letters picked from the challenge. Type it, design it, hang it on your wall.

Easy come, easy go :).

Big thanks to our heroes Ola, Chris, Krister and Vilhelm, and not to forget our innovation unit Super Powered!



**UPDATE**  We’ve taken over the web… , ,

Posted in: Portfolio, Random acts of heroism |

All hail the artist


You can’t unleash the creative spirit without opening up to it. Every month Converse and Foot Locker release an ‘Exclusive’ – a Chuck special only for sale at Foot Locker. And of course these need love on all social channels. So for the past 6 months we’ve invited in amazing artists from all over the globe to share their interpretations on the sneakers.  We’ve recorded each trip and art piece and have collected some great examples down here.


Adrian & Gidi


Micha de Bie



Tape Over




Zes & OWOW


Tape Over






Tape Over


Tape Over





Posted in: Portfolio |