Will you share your visual superpowers with us? Would you like to be a Superhero? We are looking for a (Junior) Motion Graphics Designer to join our creative team in Amsterdam. We need you to help us save the world from boring advertising.
We like to look across borders and have built ourselves an international team of people. This means it’s a benefit if you’re from a remote polar village, exotic tropical island or even an undiscovered planet in the galaxy. As long as you bring your energy and passion for visual creations to our hideout, we’re happy to help you grow your skills with our projects.
• 1-3 years experience in Motion Graphic Design
• Keen ability to take criticism and incorporate feedback to make your designs better
• Positive and enthusiastic attitude to pursue atypical ideas that inspire action
Sneakers, beers, strollers, soft drinks, smartphones, laptops and haircuts. Which of the above would you like to skyrocket? In the SuperHeroes hideout you don’t have to choose. You can do it all for the amazing list of global brands we work for. And you will have to know every inch about them…
We’re looking for an art director who doesn’t fear some new school digital thinking, who loves some modern day brand building and who is ready to join us on our mission to save the world from boring advertising.
We like to look across borders. That’s why we’ve built our team from a dozen different nationalities. This means it’s a benefit if you’re an art director from the Vanuatu islands, Zanzibar, Vatican City or any other nation without a billion bicycles.
Feel excited? Then send an e-mail with your motivation, link to your portfolio and a pic of your superhero vehicle.
We launched the ASUS film, Low Battery vs Speed Rapper onto the internet on april 19th and it has since been heralded as ASUS’ most successful campaign. Ever. Garnering a top spot in the global viral video chart for three weeks in a row cemented the success. Here’s more insight on how the campaign started to fly.
Trans Atlantic campaigning
The #NoNeedToRush campaign was the first to be both developed and executed together with SuperHeroes New York branch. Something we are incredibly proud of.
Speed Rapper Mac Lethal himself proved a strong influencer by energizing his existing audience to assist in the first push. He posted on Facebook as well as Youtube in a staggered release to get the ball rolling with his fans. As fans do, they were relentless, in stacking up positive comments and showing the film to anyone who would watch.
Roughly 5 days after the launch the media buy kicked in. The media budget was to be divided roughly 70/30 between Facebook and YouTube. At this point, the expectations were high. Our 10 million view goal seemed ambitious on beforehand. But after 8 days we were well over the 20 million mark. The cost per view surprised even the most optimistic among us, bottoming out at about $0.005.
Today we stand at 30 million views, half a million likes, hundreds of thousands of shares and staggering amount of great comments: ‘never thought I’d love an ad so much’, and ‘I destroyed the replay button’. Consistently also the 38 days battery time was recalled. Message landed :-).
The content hub
On ASUS.com we developed a content hub to make the viewer journey more valuable. From all touchpoints, as well as from ASUS’ Facebook page, people were channelled to the content hub. On the hub a newly converted fan of Mac Lethal could enjoy more ZenFone Max content items around ‘low battery moments’, and of course find out more about the phone.
The long idea
‘No Need to Rush’ consisted of 2 main films and 3 follow up videos. Also we created a range of additional creative content (articles) and a special activation.
For a period of 3 weeks the campaign was continously refreshed. Each piece was targeted to a refined target segment. Also we connected to the Mothers Day momentum by launching a special Mother film.
The videos are all bite sized, no more than a minute, which also made it easy for people to click and share. Haven’t seen all films yet? Here they are:
Mac Lethal and ASUS are proving to be infectious combination. We’re only one week into the launch of the campaign and we’ve already gathered an aggregated 13 million views!
Is it all organic? Heck yeah, media buy was planned but has only been very mildly used yet. What’s really driving the growth is shares and likes. Have a look at the comments on the videos – we’re blushing :-).
We’ve only just begun. Hopefully next week another jump in the ranks.
The low battery alert. It’s a sound that pumps the brakes on weekend plans and brings business to a standstill. The standard reaction is to speed up the conversation, which often works, but could also end up with you throwing your shoe at someone on the subway, like this unfortunate commuter.
Luckily, low battery anxiety will be a thing of the past, now that ASUS developed the ZenFone Max, a phone that gives a brain-wrinkling 38 days of battery life. So to help us introduce the ZenFone Max and poke fun at all this unnecessary speed talking behaviour, we brought in speed rapper, Mac Lethal.
Mac Lethal has gained YouTube notoriety for his lightning fast lyrics and ability to articulate whole sentences faster than most of us can sneeze. With Mac playing the part of a low battery victim, we created a hidden camera setup which has Mac finishing up his conversations like only a speed rapper can; to the delight and bewilderment of nearby shoppers and bystanders.
The film is part of a larger “No Need to Rush” 4 week global campaign, for which we have created an extensive lineup of social and online content, including Mac Lethal’s instructional videos on how to order pizza on low battery, or even wish your mom a happy mother’s day.
Keep an eye on ASUS’ social channels to make sure you catch every superbly swift syllable!
Last night we were honoured to talk about our Webby Nomination for Type To Design at Holland’s biggest daily show “De Wereld Draait Door”. Our art director Ola Syse and creative director Niek Eijsbouts got to shine for a million people crowd.
We still want your vote for the People’s Choice Award. So be a good lad and help us win a Webby. Vote here for Type To Design.
Kinki is an iconic brand. For 30 years they’ve created hair cuts for independent people – frontrunning every possible trend. Today we’ve launched a new campaign celebrating the brand, underlining it with a clear statement: if you can’t accept others being different, deal with it.
The campaign is a stage for all those authentic people out there as well as a showcase for Kinki’s expertise in hair fashion. The rebellious attitude completely fits the Kinki state of mind. There are no rules, laws or borders. It’s your decision who you choose to be and if haters comment, then here’s your reply: ‘Deal with it’.
The film is directed by the young Swedish filmmaker Maceo Frost (25) represented by the Amsterdam based production agency Revolver. Maceo gained experience in creating documentaries, short films and music videos around dancers and dance collectives. His talented eye for light and movement is reflected in his work for Kinki.
Niek Eijsbouts, creative director of SuperHeroes Amsterdam: “Nowadays a lot of fashion brands tell us to be ourselves, to be independent, so we wanted Kinki to continue to stand out as it’s renowned for being rebellious. With ‘Deal With It’, the hair salon chain has the guts to silence those who still put people in boxes.”
Our close friends at GreatQuestion! made sure the PR and social roll-out went as smooth as getting a color rinse.
Creative review screenshot Marieke (Best of the Web
Our very own super-strategist Marieke Dekker can now be found at Creative Review!
She will be satisfying our collective appetite for internets by curating FWA’s massive selection of cases on a monthly basis in Creative Review’s best of the web section.
Whilst you’re making your first brew of the day, Marieke will be wading through the deluge of slush the net unrelentingly throws at us. When you’ve found your seat, your therapeutic ball or superiority cloud with matching standing desk; Marieke will have dug out the golden nuggets of the interwebs.
So when you’re ready to ingest some infobahn, just pick up Marieke’s blog at Creative Review.
Go get it, right now and monthly from here on out at:
We have a new client! BOS Ice Rooibos has chosen SuperHeroes and our sister agency GreatQuestion! to superboost their growth in Europe. You may not have heard of BOS yet, but you will soon: BOS is the fastest growing brand in Europe’s Ice Tea category…
Not just an ice tea
In its home country of South Africa, BOS rose to legend status in record time, leveraging colourful ‘Afro-pop’ to bring a brand new style to shelves. Recently BOS also struck a deal with retailer Albert Heijn, granting it access to 900 points of sale in the Netherlands, which is the opening salvo to conquer France, Belgium, Scandinavia and the rest of Europe.
We’re going BOS
Marie van Niekerk, BOS’ marketing director mentioned: “We love the approach of SuperHeroes to save the world from boring advertising and we also believe in creating ways of engagement with our audience that brightens up your day and is above all lots of fun!”
Expect to see a lot more from BOS near you this summer…