Are you our next Dutch sidekick?



We love to put flags across the globe when it comes to joining our lunch table. At this point we work with a dozen nationalities. This includes a Norwegian design badass, a copywriter from Minnesota and a Swedish art-director. However, we need to balance out the cycling, liquorice treats and our knowledge on cheese.


That’s why we now call out to Dutch interns. Our creative department can use some Dutch skills. Copy, art, digital, ping pong. Whatever. You are a devoted creative who wants to earn its way into the creative industry.


As an intern you’ll be working on the same briefs as the rest of the team. This means you’ll be tasked with developing mind blowing ideas for our Dutch and international clients. You’ll learn to master your superpowers with the help of our senior creatives, developers, designers, strategists and creative directors.


Are you looking for a 6 month internship? Can’t wait to start at our hideout in Amsterdam? And do you know how to eat a tompouce? Then introduce yourself (and perhaps your teammate) in the best way possible at Imposters will be judged too, honestly.





Posted in: Jobs |

WANTED: PR/Comms Director



We zoeken een nieuwe PR/ Comms Director! Iemand met een aantal jaren relevante ervaring en die het tijd vindt voor vernieuwing. En dan hebben we het over echte vernieuwing. Want wij benaderen PR niet vanuit een traditioneel perspectief, maar vanuit een geintegreerde, ‘digital first’ aanpak.


Omdat we vaak geen thuis vonden bij meer traditionele PR-bureaus hebben we vorig jaar een eigen bureau gestart. GreatQuestion! heet het, en het vertrekpunt daarvan is dat iedereen een influencer is in zijn eigen sociale kring. We hebben hier een nieuw comms model omheen gebouwd dat al veel goede feedback krijgt, dus we zoeken nu iemand die ons helpt het bureau verder uit te bouwen. Een slimme PR-native, een vernieuwer, iemand die graag de branche een beetje wil opschudden en niet bang is om daarin het voortouw te nemen.




  • je krijgt een leidinggevende rol bij GreatQuestion!
  • je begeleidt de accounts en inspireert klanten
  • je zet niet alleen de strategie, maar neemt ook het voortouw in de uitvoering
  • je bent een ‘digital native’, en begrijpt hoeveel de mediawereld is verandert
  • je inspireert de externe PR van zowel GreatQuestion! als SuperHeroes.



  • 3-6 jaar ervaring in PR/Digital/Communicatie
  • ervaring in leidinggeven is een pre
  • je spreekt in het openbaar net zo makkelijk als op een feestje
  • social media savvy
  • je hebt een goede pen (ehm keyboard)
  • ervaring met lifestyle brands + consumer marketing
  • je hebt al een toonaangevend netwerk
  • je bent van oorsprong Nederlands, maar spreekt en schrijft vloeiend engels (onze voertaal is english en het SuperHeroes team kent ruim 10 nationaliteiten)

Bij GreatQuestion!


  • werk je als vaste buur samen met de creatieve teams bij SuperHeroes
  • krijg je een fulltime job (part-time bespreekbaar)
  • werk je met tal van nationaliteiten.

Over SuperHeroes en GreatQuestion!
SuperHeroes is een internationaal reclamebureau met een digitaal DNA, met vestigingen in Amsterdam en New York. Onze missie is ‘to save the world from boring advertising’. Inmiddels werkt SuperHeroes voor brands als Coca-Cola, Heineken, ING, Desperados, MTV, ASUS en Converse.


GreatQuestion! is een jaar geleden gestart als vernieuwend ‘digital first’ comms bureau. Het werkt samen met influencers, bouwt aan media relaties, zet events op, maar is ook specialist in social media en ‘peer influencing’ en ‘review recruitment’. Klanten zijn onder meer LG, ASUS, Kinki Kappers, Converse, Easywalker en BOS Iced Rooibos.


Ben je geïnteresseerd? Stuur je CV en motivatie VOOR 1 AUGUSTUS 2016 naar of bel 020 846 3806 en vraag naar Sanne.


Voor meer informatie:

Posted in: Jobs | Tagged: , , , , |

30 million views for No Need to Rush!


We launched  the ASUS film, Low Battery vs Speed Rapper onto the internet on april 19th and it has since been heralded as ASUS’ most successful campaign. Ever. Garnering a top spot in the global viral video chart for three weeks in a row cemented the success. Here’s more insight on how the campaign started to fly.


Trans Atlantic campaigning

 The #NoNeedToRush campaign was the first to be both developed and executed together with SuperHeroes New York branch. Something we are incredibly proud of.


Screen Shot 2016-05-31 at 10.34.15

Organic start

Speed Rapper Mac Lethal himself proved a strong influencer by energizing his existing audience to assist in the first push. He posted on Facebook as well as Youtube in a staggered release to get the ball rolling with his fans. As fans do, they were relentless, in stacking up positive comments and showing the film to anyone who would watch.


Roughly 5 days after the launch the media buy kicked in. The media budget was to be divided roughly 70/30 between Facebook and YouTube. At this point, the expectations were high. Our 10 million view goal seemed ambitious on beforehand. But after 8 days we  were well over the 20 million mark. The cost per view surprised even the most optimistic among us, bottoming out at about $0.005.


Today we stand at 30 million views, half a million likes, hundreds of thousands of shares and staggering  amount of great comments: ‘never thought I’d love an ad so much’, and ‘I destroyed the replay button’. Consistently also the 38 days battery time was recalled. Message landed :-).


Screen Shot 2016-05-31 at 12.21.25



The content hub

On we developed a content hub to make the viewer journey more valuable. From all touchpoints, as well as from ASUS’ Facebook page, people were channelled to the content hub. On the hub a newly converted fan of Mac Lethal could enjoy more ZenFone Max content items around ‘low battery moments’, and of course find out more about the phone.


The long idea

‘No Need to Rush’ consisted of 2 main films and 3 follow up videos. Also we created a range of  additional creative content (articles) and a special activation.


For a period of 3 weeks the campaign was continously refreshed. Each piece was targeted to a refined target segment. Also we connected to the Mothers Day momentum by launching a special Mother film.


The videos are all bite sized, no more than a minute, which also made it easy for people to click and share. Haven’t seen all films yet? Here they are:

Posted in: SuperHeroes |

Entering the viral video chart


Ad Age viral video chart


Mac Lethal and ASUS are proving to be infectious combination. We’re only one week into the launch of the campaign and we’ve already gathered an aggregated 13 million views!


Is it all organic? Heck yeah, media buy was planned but has only been very mildly used yet. What’s really driving the growth is shares and likes. Have a look at the comments on the videos – we’re blushing :-).


We’ve only just begun. Hopefully next week another jump in the ranks.



Posted in: Portfolio |

What happens when a speed rapper gets low battery?


The low battery alert. It’s a sound that pumps the brakes on weekend plans and brings business to a standstill. The standard reaction is to speed up the conversation, which often works, but could also end up with you throwing your shoe at someone on the subway, like this unfortunate commuter.


Luckily, low battery anxiety will be a thing of the past, now that ASUS developed the ZenFone Max, a phone that gives a brain-wrinkling 38 days of battery life. So to help us introduce the ZenFone Max and poke fun at all this unnecessary speed talking behaviour, we brought in speed rapper, Mac Lethal.


Mac Lethal has gained YouTube notoriety for his lightning fast lyrics and ability to articulate whole sentences faster than most of us can sneeze. With Mac playing the part of a low battery victim, we created a hidden camera setup which has Mac finishing up his conversations like only a speed rapper can; to the delight and bewilderment of nearby shoppers and bystanders.


The film is part of a larger “No Need to Rush” 4 week global campaign, for which we have created an extensive lineup of social and online content, including Mac Lethal’s instructional videos on how to order pizza on low battery, or even wish your mom a happy mother’s day.  


Keep an eye on ASUS’ social channels to make sure you catch every superbly swift syllable!



Posted in: Portfolio | Tagged: , , , , , , |

Webby’s Type to Design on TV



Last night we were honoured to talk about our Webby Nomination for Type To Design at Holland’s biggest daily show “De Wereld Draait Door”. Our art director Ola Syse and creative director Niek Eijsbouts got to shine for a million people crowd.


We still want your vote for the People’s Choice Award. So be a good lad and help us win a Webby. Vote here for Type To Design.


Watch back our item on the Webby’s during DWDD:


Posted in: Awards |


Webby Nomination Type to Design


Type to Design has received a Webby Awards nomination! Also known as ‘the Oscars of the Internet’, it’s a great achievement for this project that started out of our passion for the 36DaysofType.


The Webby’s also have a people’s choice award. So everybody: please click here and vote!






Posted in: Awards |

Rules don’t rule anymore



Kinki is an iconic brand. For 30 years they’ve created hair cuts for independent people – frontrunning every possible trend. Today we’ve launched a new campaign celebrating the brand, underlining it with a clear statement: if you can’t accept others being different, deal with it.


The campaign is a stage for all those authentic people out there as well as a showcase for Kinki’s expertise in hair fashion. The rebellious attitude completely fits the Kinki state of mind. There are no rules, laws or borders. It’s your decision who you choose to be and if haters comment, then here’s your reply: ‘Deal with it’.



The film is directed by the young Swedish filmmaker Maceo Frost (25) represented by the Amsterdam based production agency Revolver. Maceo gained experience in creating documentaries, short films and music videos around dancers and dance collectives. His talented eye for light and movement is reflected in his work for Kinki.


Niek Eijsbouts, creative director of SuperHeroes Amsterdam: “Nowadays a lot of fashion brands tell us to be ourselves, to be independent, so we wanted Kinki to continue to stand out as it’s renowned for being rebellious. With ‘Deal With It’, the hair salon chain has the guts to silence those who still put people in boxes.” 


Our close friends at GreatQuestion! made sure the PR and social roll-out went as smooth as getting a color rinse.


Follow Kinki on Instagram

Or on Facebook








Posted in: Portfolio |

Spot-a-Superhero at Creative Review


Creative review screenshot Marieke (Best of the Web


Our very own super-strategist Marieke Dekker can now be found at Creative Review!
She will be satisfying our collective appetite for internets by curating FWA’s massive selection of cases on a monthly basis in Creative Review’s best of the web section.


Whilst you’re making your first brew of the day, Marieke will be wading through the deluge of slush the net unrelentingly throws at us. When you’ve found your seat, your therapeutic ball or superiority cloud with matching standing desk; Marieke will have dug out the golden nuggets of the interwebs.


So when you’re ready to ingest some infobahn, just pick up Marieke’s blog at Creative Review.

Go get it, right now and monthly from here on out at:






Posted in: SuperHeroes |

We’re Going BOS




We have a new client! BOS Ice Rooibos has chosen SuperHeroes and our sister agency GreatQuestion! to superboost their growth in Europe. You may not have heard of BOS yet, but you will soon: BOS is the fastest growing brand in Europe’s Ice Tea category…


Not just an ice tea

In its home country of South Africa, BOS rose to legend status in record time, leveraging colourful ‘Afro-pop’ to bring a brand new style to shelves. Recently BOS also struck a deal with retailer Albert Heijn, granting it access to 900 points of sale in the Netherlands, which is the opening salvo to conquer France, Belgium, Scandinavia and the rest of Europe.


We’re going BOS

Marie van Niekerk, BOS’ marketing director mentioned: “We love the approach of SuperHeroes to save the world from boring advertising and we also believe in creating ways of engagement with our audience that brightens up your day and is above all lots of fun!”


Expect to see a lot more from BOS near you this summer…




Posted in: Portfolio, SuperHeroes |