7 million Modern Birds!

Our modern birds have spread their wings and have flown all across the world! That’s already more than 7 million views… What’s especially cool about our tufted titmouse Edward is that this wasn’t accomplished with just one central film: this time we released a film in a great number of languages, to straight away get local Christmas shopping traction.

The birds have taken flight

From the Emirates, Taiwan, Brazil to France, Spain, Germany and Italy: Edward seems to have quite the knack for language. It does raise ample questions about the contemporary definition of virality (decentralized virality?)

Aside from feverishly following the responses to the campaign, we’ve had an amazing time listening to all the new voices for our avian superstar being put up around the world. Here’s some versions for you to enjoy:

German : Der modernste Vogel der Welt

Italian : Scopri Edward il più grande fan del T100

Brazilian (Portugese) Pássaros modernos

French Rencontrez Edouard, un oiseau moderne





Posted in: Portfolio |

Gezocht: PR executive met super powers

Wie wordt onze nieuwe superheld?

Dit is wel een heel erg leuke functie, al zeggen we het zelf. Als ‘PR executive’ ga je werken op een geweldig merk (het meest innovatieve electronicamerk van dit moment…). En je wordt ook nog eens een superheld!

Je gaat aan de slag in een klein en hecht team. Vanwege het winnen van een nieuwe opdracht gaan we dit team verder uitbreiden. We hebben een sterke visie op PR en de integratie daarvan met online. Om die visie te kunnen realiseren, ontwikkelen we een geheel nieuwe unit, die jij samen met ons kunt gaan uitbouwen.

Wat ga je doen?

Als PR executive werk je nauw samen met de PR director, het social team en natuurlijk onze klant. Je hebt dagelijks contact met klant en media en zorgt ervoor dat geen enkel verhaal onopgemerkt blijft.

Verder heb je een aantal belangrijke aanvullende taken:

  • schrijven van persberichten
  • monitoren en analyseren van relevant nieuws
  • onderhouden van een ambassadeurs-programma
  • organiseren van product demonstraties en reviews
  • onderhouden van persrelaties en perslijsten
  • opstellen van rapportages
  • en allerlei zaken die we hier vast nog vergeten zijn.

Wie jij bent?

Je bent grappig. Slim. Handig. Alert. Helpt graag. Denkt vooruit. Aardig. En leuk.

En verder:

  • heb je 1-3 jaar ervaring in een PR omgeving
  • schrijf je snel, makkelijk en vlekkeloos in het Nederlands
  • spreek je vloeiend Engels
  • als je de Vlaamse en/of de Franse taal ook nog beheerst, dan is dat helemaal mooi
  • heb je minimaal een HBO-opleiding
  • en tot slot helpt het zeker als je interesse hebt in consumenten electronica.

Over SuperHeroes

SuperHeroes is een reclamebureau met een heel internationaal team en een uitgesproken filosofie. ‘We’re saving the world from boring advertising’, zoals we zeggen. Dat doen we met veel succes voor een fantastische set merken.

De voertaal in ons bureau is Engels, maar jouw functie heeft een focus op Nederland en België.

Wat vragen we van je?

Je wordt niet zomaar een superheld natuurlijk. Daar moet je wel een beetje je best voor doen.

We ontvangen liever geen standaard sollicitatiebrief. Overtuig ons waarom jij de functie moet krijgen. Laat zien hoe goed en creatief je schrijft. ‘He who cares wins’: het hangt op een bordje bij ons aan de muur. Kom maar op dus.

Hoe verder?

Stuur je CV en motivatie voor 5 januari 2015 naar airmail@hellosuperheroes.com. Voor meer informatie kun je ook altijd even bellen naar 020 446 3806 (vraag naar Django of Sanne.)

Posted in: Jobs |

‘Tis the season for Modern Birds

The stress of the holidays can leave even the most modern men and
women feeling a little overwhelmed. But have no fear, Edward the
Tufted Titmouse is here! We’ve created Edward as the spokesman for
our new global campaign for ASUS, featuring the Transformer Book T100.

Edward is the world’s most modern bird, and he’s also the biggest
fan of the ultraportable Transformer Book T100. In a series of three
online films, Edward is showing us the benefits of the 2-in-1 ASUS
T100. It’s a tablet when you want it, and a laptop when you need it.

Are you a Sneak Peeker…with big fat sausage thumbs?

The films take place in our human world, and features birds with arms struggling to make time for the finer things in life. Instead of overwhelming people with product specs, the films playfully reflect on our everyday struggles and show how the ASUS T100 is the perfect alternative.

To hit home with viewers, many of the scenes are based off real life conundrums. For instance, the film ‘Sneak Peekers’ takes its cue from that embarrassing real life moment of running out of battery on your device, and being forced to sneak-a-peek at other people’s screens. It’s all fun and games until you get caught. In the film ‘Lovebirds’, we connect to popular dating services like Tinder. Speed and agility is what you need, instead of struggling to peck out an email on your phone or tablet. We call this having sausage thumbs, and it’s not nearly as delicious as it sounds.

What kind of bird are you?

Supporting the three online films we also developed an an interactive career choice Facebook quiz for users to share with friends that’s in keeping with the theme of our modern, hardworking birds with arms. Ready to find out your true calling? Tying everything together we also created a host of social posts to narrate the entirety of the holiday gift giving period.

Modern Birds is the first global campaign we developed for ASUS, and it also marks the launch of the new SuperHeroes NY office. Greatness! Now flap you wings and clean your beaks. Here’s…. Edward!


Posted in: Portfolio |

We’re one of the coolest offices in the world!

Recently the renowned Inc. has listed our SuperHeroes office among the 30 coolest in the world. But, the place where we hang our capes is more than just an office. We call it our hideout.

Having made the cut and the bragging rights that come with it, we thought this would be a great time to expand on what actually went into making our hideout. Upon starting we devised a few pillars supporting what we wanted to achieve.


First off we wanted our office to be a very open space so everyone could communicate without any doors blocking anyone off. Second, we wanted everything to be not just recyclable but cradle to cradle as well. Thats why many of the furnishings are made from recycled wood panels and are held together by pegs rather than screws. This way we can easily move the operation around, and everything remains pleasantly biodegradable. Finally we tried to make room for as much greenery as possible to ample provide oxygen for our heroes.


Our superhero lama is by far the most famous fixture of our space but everyone who works here has a different thing they love about the hideout.


The swing is very dear to us but, it continues to be a polarizing feature of the hideout. Lauded by some as a great place for phone calls, it inspires maternal feelings of concern in others.


We get a lot of light in here, and being Amsterdam there’s always cool stuff happening down on the street.


Not pictured are the many man-hours that have been lost on the table tennis table in the back settling many a grudge match. By the way, our three meeting rooms are named Rock, Paper and Scissors.

There is more to this big open space than meets the eye at first. But a secret hideout it doesn’t give up all the secrets hidden in its corners and secret rooms willingly. Unfortunately we can’t confirm or deny any rumors regarding the existence of the hideout’s innermost sanctum, the executive bathroom. If you’re still itching to explore every nook and cranny of our hideout, you can always stop by and enjoy a coffee whilst looking for the secret passageways and pressing on the inconspicuous looking book or two.

Posted in: SuperHeroes |

SuperHeroes is looking for a Supernational Content Manager


Can you switch from Deutsch to Français, or from Español to English in a sec, and cope with tight deadlines strict as a Swiss watch? And are you not allergic to airport dinners…? Here’s a great job for you.

This vacancy is not an everyday position. You will become the content center point for one of the greatest sneaker brands in the world. You’ll manage the web content of 5 country markets and will be travelling frequently to Europe’s capital cities. It’s a busy and exciting role.

Your responsibilities will consist of:

• Day-to-day communication with the markets
• Support, advise and answer questions regarding regional and local content management
• Identify and solve challenges
• Adjust and manage content proactively
• Work with design- and development teams
• Guard the brands’ tone-of-voice and style in regional and local content
• Report and analyse Google Analytics data of the markets
• Inspire with energy and expertise
• Frequently you will visit each of the 5 territories for face-to-face meetings.

You’ll understand we are not looking for a ‘somebody’.
To be a real SuperHero you’ll need a special range of superpowers:
• You speak at least two or three languages fluently (besides English, also French, German and/or Spanish)
• You are a digital addict
• You’re eager to serve
• You are organized, structured and extremely accurate
• You love art, music, skating and underground culture
• You’re experienced in Content Management
• You don’t mind traveling/ working outside office-hours
• A sociable and inspiring personality – people are genuinely happy to see you.

At SuperHeroes:

• You will get a fulltime job
• You will get to work in our international creative environment
• Your base will be our agencies’ hideout, in the heart of Amsterdam
• Starting 1st December 2014 or sooner.


Send your CV and your motivation BEFORE november 13th to airmail@hellosuperheroes.com or call 020 846 3806 and ask for Django or Sanne.

Posted in: Jobs |


Hundreds of crazy pieces of content. Dozens of exclusive gigs tickets and provocative opportunities across Europe, all tailored around an online instrument named THE TICKET. Together with Converse and Anomaly Amsterdam we’re happy to present you our latest creative project: SNEAKERS WOULD.

Timed against the launch of the Fall 2014 Converse All Star sneaker collection, SNEAKERS WOULD is encouraging creative spirits to cast aside their inhibitions and choose an exciting, spur of the moment path.

The innovative interactive platform The Ticket – a Chrome and Firefox extension – is bridging the gap between Converse’s fans online and a vast array of impulsive, “now-or-never” opportunities in their cities. The Ticket is transforming boring parts of the Internet into an exciting world of sneaker opportunities and content like films, games, GIFs and images. Those who are always willing to live in the now will benefit the most.

The #sneakerswould campaign is inspired by the rebellious ethos of the Chuck Tailor All Star. It will pop up to users unpredictably in London, Paris, Barcelona, Madrid and Amsterdam throughout the months of September and October.

Transform your Internet right now – #sneakerswould

Download The Ticket here: SneakersWould.net

Sneakers Would

Posted in: Portfolio |

Cannes Lions keynote!

Pretty cool stuff going on around the SuperHeroes hideout. Together with our good friends Ben & Julia, our very own founder Rogier Vijverberg is giving a Keynote speech at the 2014 Cannes Lions festival. The topic: ‘Make Innovation Feel Fluffy’.

Here’s the fluffy new poster :).

Posted in: Events, SuperHeroes |

One Second of Fame

Another kick-ass project in the back of the net. Yeah, that’s right, we’ve made a World Cup campaign for LG – the only one you need to play this season.

One Second of Fame is an interactive Facebook game set to put football fan tekkers* to the test. It captures the nail-biting excitement that one well-played second can unlock, and challenges football fans to predict in what second will be scored – their very own One Second of Fame.



With 5,400 seconds in a match, every second counts.  The game will run throughout the group stages of the World Cup and will also be available on mobile. Lucky players will be awarded with a number of premium LG prizes. So, start looking into the stars!


Super Chris, mega motion Fred, and spandex loving Nando and Krister, joined forces to make the game come alive on screen. Our friends at Magic Bullet developed the front- and back-end. Our social team has also created a full social targeting plan to make the game the most shareable world cup game on Facebook!

So what are you waiting for? Roll the dice and visit LGSecondofFame.com.


* http://www.urbandictionary.com/define.php?term=Tekkers

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MarCom14 Conference

The Innovation Culture: Don’t think of the future, develop it.

The subject our SuperHero Creative Strategist Felipe Câmara has chosen for his main stage slot at this year’s MarCom conference in Amsterdam.

On 3-4 June 2014 marketing and communication industry professionals come together to be wowed by the latest gadgets, innovations and ideas. There is also space to share knowledge, with topics such as strategy, digital, e-commerce, innovation, technology and mobile, tackled by those in the know how.

With digital innovation developing as one of the cornerstones of today’s society, the challenge of being the innovative trailblazer has grown. We cannot predict the future, but we can develop it. What will be your role in the innovation culture? Felipe argues that in order to become, and stay, the frontrunner in any industry it’s vital to nurture a culture of innovation within your company.
How do you stimulate people to think about tomorrow, think of ideas and make them happen?

We nurture our own innovation culture here with our SuperHeroes lab. Dedicated time is set aside for our Freaky Friday sessions, the brain child set up to inspire the office to develop the next innovative gadget, app or installation. With so many digital minds coming together, it’s not wonder we already have some very exciting new SuperHero projects in the pipeline!

We also love to invite outside inspiration into the office, to feed our insatiable appetite for new insights.  At least once a month we invite a fellow creative, designer, or innovator into our hideout to share their projects, knowledge, and theories with us. Have an exciting project your working on? Why not get in contact and be our next inspirational speaker! Send us an email: airmail@hellosuperheroes.com

You can hear Felipe’s thoughts at the conference on 4th June 2014 11:25 – 11:55 on the ADFO main stage.

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MultiMania Conference 2014

Despite our work in the hideout being top secret, our SuperHeroes occasionally enter the real world to share their knowledge of their special digital power.

Tomorrow, our Motion Graphics Lead and VFX Supervisor, Fred Huergo, will grace the keen creative students at Multi-Mania in Kortrijk, Belgium with his presence.

The annual conference brings together designers, developers, entrepreneurs and creative new media students. The main outcome of the conference is to get inspired, share knowledge and connect with the creative community. We love everything the event stands for and Fred is very excited to add to the students’ experience.

His topic? The magnetism of motion graphics: the attractive force linking art and technology. While motion graphics has always been a mash-up of creativity and technology, Fred argues that the future lies in the marriage of these two disciplines and will even reveal his recipe to generate 3D pasta using mathematical formulas.

If you’re attending the event, you can see Fred on 20th May 10:45am Room 2.
Or watch the live stream.

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